SCORE Webinars Help Small Business Owners Get Ahead in the New Year

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A hand holding a brightly shining lightbulb promoting a SCORE workshop
Image via SCORE Chester & Delaware Counties.

SCORE Chester and Delaware Counties are offering the following upcoming free SCORE small business webinars.

Master Your Social Media with Time-Saving Tools & Techniques

Is keeping up with your commitment to your social media calendar overwhelming? Then this Jan. 12 webinar is for you.

From 10 to 11:30 AM, this workshop will show you how to streamline your social media marketing program while upgrading the quality of your posts and increasing your exposure. Discover how to:

  • Choose the best social media sites (and ignore the rest)
  • Easily find content your audience will love
  • Streamline your process for crafting posts
  • Tap into time-saving, third-party tools
  • Understand which social media activities are most effective for business

You’ll walk away with lots of practical techniques to enhance your social media in less time!​

About the Presenter

Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs take the time and stress out of their social media marketing. Her company has served hundreds of clients, who have reported significant gains in followers, engagement, and traffic to their websites (without breaking a sweat). Miles is a highly sought-out public speaker, having won multiple awards from Toastmasters International.

Click here to register.

Introduction to Payment Processing

In this Jan. 18, 10 to 11 AM webinar, you will learn how to take the mystery out of payment processing and learn about choices, and how to protect your business while saving money.

Topics covered include:

  • Payment history “Credit cards? Who thought of that?”
  • Payment process “Who and What makes a payment work”
  • Payment pricing models “Be aware of your transactions costs”
  • Payment options “Take payments where your customers want to pay”

About the Presenter

David Pomeroy has been in the communication, print, email, and fintech profession for 25+ years. He currently holds a position with BKZ Consulting Partners as a Business Development executive. Day-to-day practices lead him to secure new business, support existing customers, partner with great organizations, and answer the phone. Pomeroy holds multiple technology degrees and certifications.

Click here to register.

Website Planning 101: Take your first step to website success

Ready for a new website? Whether you’re building it yourself or you decide to work with a pro, getting organized is the key to your website’s success!

On Jan. 19, from 11 AM to Noon, learn how to:

  • Define your audience.
  • Set your website’s goals.
  • Determine key functionality and features.
  • Plan your website content.
  • Get your accounts and logins in order.

After this webinar, you’ll have a comprehensive plan in place for your business’s website. Attendees may also request the free workbook upon completion of the webinar.

About the Presenter

Jessica Baldwin is the Co-Founder of Cardsetter, a new and easy-to-use website platform with custom design and setup included. Baldwin has been helping small businesses launch successful websites for over seven years.

She also spent more than 10 years growing her own successful blog and entertainment website for Billings, MT, Billings365.com. Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.

Click here to register.

How to Start and Operate a Small Business

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

On Jan. 19, from 6 to 7:30 PM, Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.

Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

About the Presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 

Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates on the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses. 

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.

This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.

Click here to register.

Entrepreneurship: Is It for You?

Wondering if you have what it takes to start your own business? Join this in-person workshop Jan. 23, 10 to 11:30 AM to learn more about the requirements for a start-up.

Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn income from your hobby, this workshop is for you.

The workshop is being offered in person at the Pa CareerLink Chester County.

Find out how to register at PA CareerLink® – Event Details. Registration cut-off is Jan. 23.

For questions, contact pacareerlink@chesco.org. If you would like to register after the registration cut-off time email pacareerlink@chesco.org.

How to Reach Your Customers More Effectively Using Personas

You have a business that offers a product/service, but are you reaching the right customer? Are your customers receptive to your message and are they buying from you? 

Join this webinar Jan. 24, 10 to 11 AM, and find your answers.

Most of us start a business because we have a wonderful product or service to offer, but we do not take the time to really understand how that offer will resonate differently with different people. If you can understand what makes your customers tick, you can translate that knowledge into better websites, better content, better campaigns, and better sales!

Join this webinar to: 

  • Gain a better understanding of who your customers are and what they want
  • Get tips for creating effective marketing strategies based on customer personas
  • Learn how to create customer personas that will help you better target your marketing efforts
  • Discover how to use those personas to create more effective marketing content and campaigns

About the Presenter

Ila Awasthi is a SCORE volunteer who has been helping small and medium-sized businesses improve their marketing and increase their leads and sales using digital strategies since 2012.

As a Digital Marketing Consultant, Awasthi has successfully developed ad implemented marketing strategies for businesses in a variety of industries including software and tech, e-commerce and retail, manufacturing, home services, travel, legal, and more.

Click here to register.

How to Analyze Your Headlines for LinkedIn, Emails and Blogs

Attention-grabbing headlines help to engage with an audience. Are yours attracting views?

On Jan. 26, from 10 to 11 AM, learn:

  • About an analyzer to improve your overall linkedIn headline score, engagement score, and impression score
  • Find out if you need some tips to improve your email open rates based on the subject line
  • Find out what tools are available to improve your blog titles to make them more appealing.

There will be live demos as well as a Q&A. Resources will be provided.

About the Presenter

Lynne Williams, Ed.D. Candidate, is a SCORE volunteer and Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed).

She also is a writer of resumes, Linkedln profiles, Linkedln company pages, and focuses on keywords and is working on her doctoral dissertation on the topic of Linkedln.

Connect on Linkedln at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.

Click here to register.

About SCORE

SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Make a difference as a SCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business webinars and SCORE Chester and Delaware County by clicking here. 

Tags: SCORESCORE Chester & Delaware CountiesSCORE webinars

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