SCORE Pricing Strategies to Maximize Profits and Other Webinars
SCORE Chester and Delaware Counties continues to offer free webinars and live events to help small businesses. The following webinars and events are available in March. :
Make Your Website Work for You
During this webinar on March 2 from 11 a.m. to noon, learn how to create a search-friendly website that drives user action and supports their goals.
Whether launching a new website or sprucing up an old one, this webinar will help small businesses.
This webinar is part of a series led by presenter Randi Penfil, to help you use Google tools to promote and organize your business.
Randi Penfil is a speaker for the Grow With Google partner program and has more than 20 years of experience helping small businesses and nonprofits improve their digital marketing.
The webinars are hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.
How to Use Clubhouse Step-by-Step Hands-on Live
Have you joined Clubhouse yet? It’s an audio phone app (not on desktop) that is taking social media by storm.
In this live session, offered March 3, 10 to 11:30 Lynne Williams will guide the group with step-by-step instruction starting on Zoom and everyone will transition to Clubhouse, so please be on time.
This will be an interactive meeting and not a webinar. You must have a current smartphone where you can download the app on your phone either in advance or at this session. You will use your real first and last name and choose a handle (your name or business social media handle).
You will also need to access your desktop to type three words in a live Google doc, unless you are very skilled in changing to/from different apps on your phone.
We also ask for your patience with the attendees who will come with different levels of technology skills so we can all transition at the same time to the Thought Leadership Branding Club on Clubhouse.
There is no slide deck for this presentation. It will be a live hands-on learning experience! We will be one of the 700,000+ daily rooms.
You will learn the basics of the who, what, where, when, why, and how of the app along with some tips, strategies, and best practices. Learn what a green bean is as well as the stage, hallway, mod, co-mod, backchannel, clubs, rooms, and more hacks (like how you clap).
Don’t experience FOMO! Learn how you can tap into a new way for small businesses to do business as an entrepreneur and engage in conversations based on your personal interests.
ABOUT THE PRESENTER
Lynne Williams, Ed.D. Candidate is a SCORE workshop presenter and the Executive Director of the Great Careers Groups, which provides career education and networking as a 501(c)3 nonprofit. Lynne writes ATS resumes and LinkedIn profiles. As a weekly blogger, she is also a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?. Connect at www.linkedin.com/in/lynnewilliams and on Clubhouse @LynneWilliams and visit the website. The organization was #1 on the Philadelphia Business Journal’s Business Networking Associations in Dec 2020. Upcoming speaking topics: http://bit.ly/CareerTopics
PRESENTATION PARTNER
This program is being presented in partnership with The Tredyffrin Library.
Pricing Strategies for Small Businesses to Maximize Profits
Proper pricing is more complex than most of us realize. Successful businesses focus first on what customers are actually willing to pay for the value their products or services deliver. Too much attention has been placed on markups, margins and matching competition biased by personal judgment and not enough market analysis.
Pricing is the most powerful contributor for growing revenues and improving profitability in any product category, service or business model. Optimizing pricing requires thinking more holistically…more about strategy.
In this online training webinar offered March 10 from 10 to 11:30 a.m., you will learn how to use effective and practical tools to evaluate value vs. competitive offerings and test out pricing options. The end result will bring more customers, boost sales and improve overall profits.
Join this webinar to:
- Understand your options: price strategies, price positions and perceptions
- Learn how to analyze the value your product or service creates from the customer’s perspective
- Compare the differences between Cost-plus Pricing and Value-based Pricing options
- Learn about methods to evaluate pricing in the competitive marketplace
ABOUT THE PRESENTER
Maria Smith is a former SCORE Chester and Delaware Counties chapter chairperson and workshop presenter. She is a retired global business leader with deep experience in business and marketing strategy, market research, and business model development. Her 30+ years in consumer (B2C) and commercial (B2B) products across diverse industries in public and private companies enables her to share practical tools and techniques to identify unique value propositions, understand unmet needs of target customers, analyze competitive offerings to improve business success.
A Pathway to Business Success: Inclusive Marketing
Just as society evolves, so too does a business’ customers. That means that your marketing plan needs to keep up as well. Include all members of your audience in your marketing to build and deepen the connections with them.
This webinar workshop March 16 from 10 to 11:30 a.m. will discuss:
- what inclusive marketing is
- why it’s essential to your business
- provide you with practical examples and takeaways to include all members of your audience in your marketing to build and deepen the connections with them.
ABOUT THE PRESENTER
Brandyn Campbell helps businesses build and articulate their commitment to diversity, equity, and inclusion. The founder of Brandyn Campbell Communications, a boutique DEI consulting firm, she draws on over 15 years of experience creating training and strategy on multiculturalism and cultural competence.
Brandyn has worked with clients around the world to provide actionable solutions to infuse diversity, equity, and inclusion throughout their communications and cultures. Organizations that have benefited from Brandyn’s expertise include the NFL, Fortune 500 companies, educational institutions, high-growth startups, and nonprofit organizations.
PRESENTATION PARTNER
This program is being presented in partnership with The Chester County Library.
How to Start and Operate Small Businesses
You have come to the right place if you are in the early stages of thinking about starting a small business. If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
Join attorney and SCORE presenter, Frank Farmer in a webinar discussion March 16, 6 to 7:30 p.m., of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
ABOUT THE PRESENTER
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
HAVE YOUR BEST SALES YEAR EVER: How to Avoid Unpaid Consulting
March 22
10 AM – 11 AM ET | Online
Closing a sale is a skill that all entrepreneurs need. This seminar points out common pitfalls and provides a proven sales process you can implement tomorrow.
Closing a sale is a skill that all entrepreneurs need. This seminar points outcommon pitfalls and provides a proven sales process you can implement tomorrow.
You will understand how to avoid pitfalls that may result in lost sales. As an entrepreneur, your consulting time is very valuable. The proven sales process covered in this interactive presentation puts you in control in order to achieve positive results.
ABOUT THE PRESENTER
Robert Sinton is a SCORE Workshop presenter and the Co-Founder and President of Sandler Training at The Training Center For Sales and Business Development headquartered in Philadelphia, PA.
For the past 22 years, he has helped small, mid-sized, and Fortune 1000 companies overcome their frustrations and disappointments by addressing training and implementing more effective and non-traditional sales, sales management, leadership, and executive coaching techniques, strategies, and initiatives.
Prior to his business-consulting career, Bob had over 15 years of experience in production, operations, sales, and management in the service and construction industries. He brings his ‘real world, in the trenches’ attitudes and behaviors which enable his clients to realize the success they desire and deserve.
Growing Your Small Businesses: Entrepreneurship During the Pandemic
You have a great business idea. Your customers know you’re dependable and provide tremendous value. Don’t allow this pandemic to discourage you in growing your business. With the right tools and necessary planning, you can grow your business.
If you want to learn more about obtaining customers while increasing your professional reputation during these uncertain times, then you won’t want to miss this informative virtual workshop.
Also, if you know anyone that may benefit from this presentation, please forward to your friends as well as your colleagues.
Join us for a free 1-hour virtual event March 29 from 10 to 11 a.m., sponsored by BB&T now Truist and leave with more strategies to grow your business during this pandemic as well as post-pandemic.
ABOUT THE PRESENTER
Jamie Adams is the Branch Leader for Truist Financial Corporation. She oversees the Brodheadsville Branch in Monroe County.
Since being named to this position in Sept 2019, Jamie has assisted 40+ new business clients in establishing their businesses.
She has also recently assisted BB&T now Truist clients with underwriting for the Paycheck Protection Plan loans with the CARES Act. With more than 9 years of banking experience, she has assisted clients in many different counties. Jamie has earned a Bachelors in Education from Millersville University.
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