SCORE Chester & Delaware Counties invites you to “The Most Useful Marketing Presentation You’ll Ever Attend.”

With all things “digital” these days, join this hands-on workshop Friday, March 25, 8:30 a.m. to 1 p.m. at the West Chester University Foundation, 202 Carter Drive in West Chester.

You’ll quickly get up-to-speed on

• Brand strategy and its competitive advantage
• The buyer’s journey and the sales funnel
• Digital marketing channels and the pros and cons for each
• Approaches for B2B (Business to Business) and B2C (Business to Consumer).
• Content strategy and reaching the right audience

With so many marketing options at our disposal, startups, as well as small and medium-sized business owners, will often get flustered and overwhelmed.

The result is a scattered approach to marketing that has the tail wagging the dog. 

Clarity and conviction lie in knowing what is important and why.  Every business is different, adding additional layers of complication, but with a simple framework, you will be able to pivot and adjust as needed as your business grows.

Featured Speakers for the conference are John Bertino, Steven Picanza, and Cheldin Barlatt Rumer.

John Bertino

John will discuss “Choosing Marketing Channels and Allocating Resources” covering:

• The Funnel and Buyer’s Journey
• Channel selection: paid, earned and owned media and the pros and cons of each
• B2C vs B2B
• How SMBs should plan to initially allocate marketing resources/dollars. 

John is a certified inbound marketing consultant with over 15 years of professional experience. He is the owner/founder of The Agency Guide or “TAG”, a disruptive marketing consultancy and marketing agency search firm for the people.

John is also an international speaker, Adjunct Professor of Marketing at Drexel University, and organizer of the SoCal Marketing Club in San Diego.

Steven Picanza

Steven will discuss “All About Branding” covering:

• Brand strategy and how it helps to outmaneuver your competition
• How your brand strategy can inform all your marketing touchpoints and optimize your spend
• How to budget and engage on a brand refresh/brand evolution

Steven is a certified Brand Architect, International Speaker, and an Adjunct Professor of Branding at Drexel University and IED – The European Institute of Design.

He is currently a Senior Brand Advisor with The Agency Guide in addition to running his own branding-focused newsletter All About Branding which goes out to 5000+ people every week.

Cheldin Barlatt Rumer   

Cheldin will discuss “Content Strategy, Distribution, and Measurement” covering:

• How to plan out an effective content strategy
• How to distribute your content so it reaches the right audience
• How to measure the effectiveness of your content

Cheldin is the CEO and Executive Producer of THIS IS IT Network, a global, female, minority-owned, digital streaming platform that shares inspiring stories with a diverse community of female leaders, executives, and entrepreneurs through educational entertainment.

This inclusive and engaging content consists of online video programs and lifestyle blogs that are hosted and written by an array of captivating personalities and professionals.

Tickets, COVID Protocols and Registration

This useful marketing presentation is in person. West Chester University has set up the meeting space to ensure your health and safety. Current WCU mask mandate requires all guests to wear a mask while indoors.

Cost is $20 per person and includes lunch and beverages. Registration is limited to the first 150 registrants.

Registration fees are non-refundable.  

Register Now

The marketing presentation is brought to you by The Agency Guide and Friends.

Co-hosts include the Dr. Edwin Cottrell Entrepreneurial Leadership Center and SCORE.

Find out more about SCORE.