SCORE Series of Webinars Allows You to ‘Grow With Google’
SCORE Chester and Delaware Counties continues to offer free webinars, led by presenter Randi Penfil, to help you use Google tools to promote and organize your business.
Randi Penfil is a speaker for the Grow With Google partner program and has more than 20 years of experience helping small businesses and nonprofits improve their digital marketing.
The webinars are hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.
Randi is presenting the following free online webinars:
Make Your Website Work for You
During this webinar on March 2 from 11 a.m. to noon, learn how to create a search-friendly website that drives user action and supports their goals.
Whether launching a new website or sprucing up an old one, this webinar will help.
Get Your Local Business on Google Search and Maps
Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? Join this webinar April 19 from 2 to 3 p.m.
Learn how to connect with customers on Google Search and Maps.
The webinar will highlight the importance of verifying and how to use your Google Business Profile effectively.
In this session you’ll learn how to:
- Create and/or update your profile on Google
- Hide your address
- Use your Business Profile to connect with potential customers
- What’s new, tips and tricks to update your profile
- Hands-on demo of the product in action
Reach Customers Online With Google
Learn how Google works, how customers find your business online, and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.
The webinar will look at:
- How Google works
- Improving your website’s visibility in Google’s organic search results on all devices
- Introduction to free tools to help your business appear online
- Google Business Profile and being found on Google Search and Maps
- Advertising your business on Google
Using YouTube to Grow Your Business
Let’s talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business?
Not sure how to get started or how to build your channel? Join this webinar on May 25, 10 to 11 a.m.
Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
This webinar will discuss
- Why you should have a YouTube channel
- How to set up a YouTube channel
- What’s important to fill out when uploading a video
- Having good creative and how to target and measure the results
- Hands-on demo of features discussed during the webinar
Sell Online with E-Commerce Tools
Learn how to sell your products online at this June 22 webinar, from noon to 1 p.m. The webinar will walk through listing your products for free with Google Business Profile and Merchant Center.
The workshop will
- Discuss the Products tab in Google Busienss Profile
- Introduce Google Merchant Center and the basics of creating a free account and a product feed
- Show how to connect your E-Commerce website (using Shopify as an example) to Merchant Center
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE by clicking here.
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