Tredyffrin Township-based POV Sports Marketing has been selected by the Rothman Orthopaedic Institute to serve as its first sports marketing agency of record. John George reported the alignment for the Philadelphia Business Journal.

POV Sports will manage and activate the specialty physician practice’s respective sports partnerships across its fast-expanding geographical footprint. The collaboration will also help with any future deals for the brand.

Rothman currently has sports marketing deals with the Eagles, 76ers, and Phillies. It also has sponsorship deals with Villanova University Athletics, Saint Joseph’s University Athletics, the Big East Conference, the Radio City Rockettes, and the New Jersey State Interscholastic Athletic Association.

POV Sports was founded by industry veteran Molly Arbogast six years ago. The firm offers services that include sponsorship strategy, negotiation, management, and activation, as well as deal valuation, promotions, and athlete endorsements.

Rothman joins Wawa, Firstrust Bank, Stroehmann Bakeries, and Axalta as POV clients.

“We’re honored to partner with the highly-regarded leadership team at Rothman to bring their sports and entertainment portfolio to life,” said Arbogast.

Read more about POV Sports Marketing in the Philadelphia Business Journal.