These free webinars from SCORE offer helpful advice to small business owners.

How to Create “Killer Content” for Social Media and your Website

On Wednesday, Nov. 3, learn “How to Create ‘Killer Content’ for Social Media and your Websites.”

The free webinar, from 10 to 11 a.m.., is hosted by attorney and SCORE presenter Judith Lee.

Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO). That “killer content” also will raise your visibility in the marketplaces.

We’ve all heard that “content is King,” but what does that mean?

Original content is what Google and all search engines are looking for when they rank websites and social media sites. The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.

This SCORE seminar will show you where professional content creators go for ideas, information, photos and videos, and then put it all together to create original content.

About the Presenter

Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.

Judith Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. Her clients include small business owners, health care professionals, and non-profit groups.

Click here to register.

Live Event: How to Start and Operate a Small Business

On Tuesday, Nov. 9 , come to the Chester County Library & District Center, 450 Exton Square Parkway, Exton, to learn “How to Start and Operate a Small Business”.

The free event from 6 to 7:30 p.m., is presented by attorney and SCORE presenter Frank P. Farmer, Jr.

You have come to the right place, if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

Join Frank Farmer, Jr., in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.

Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

About the Presenter:

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.

Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution and problem solving.

Click here to register.

HAVE YOUR BEST SALES YEAR EVER: How to Avoid Unpaid Consulting

On Wednesday, Nov. 10, learn “How to Avoid Unpaid Consulting” and have your best sales years ever.

The free online live event, from 10 to 11 a.m., is hosted by Robert Sinton, a SCORE Workshop presenter and the Co-Founder and President of Sandler Training at The Training Center For Sales and Business Development headquartered in Philadelphia.

As an entrepreneur, your consulting time is very valuable. The proven sales process covered in this interactive presentation puts you in control in order to achieve positive results.

Closing a sale is a skill that all entrepreneurs need. This seminar points out common pitfalls and provides a proven sales process you can implement tomorrow.

You will understand how to avoid pitfalls that may result in lost sales following this online event.

About the Presenter

For the past 22 years, Robert Sinton has helped small, mid-sized, and Fortune 1000 companies overcome their frustrations and disappointments by addressing training and implementing more effective and non-traditional sales, sales management, leadership and executive coaching techniques, strategies and initiatives.

Prior to his business-consulting career, Bob had over 15 years experience in production, operations, sales, and management in the service and construction industries. He brings his ‘real world, in the trenches’ attitudes and behaviors which enable his clients to realize the success they desire and deserve.

Click here to register

Customers and Competitors: Getting the Inside Data

On Monday, Nov. 15, learn about “Getting the Inside Data” on customers and competitors.

This free online live event from 10 to 11 a.m., is presented by Sam Bardarik, a SCORE volunteer and the Business and Career Librarian at Chester County Library.

Are you an aspiring or current small business owner wondering how to get the data needed to drive your business decisions toward success?

Join up for this in-depth walkthrough of the ReferenceUSA database, available through
the Chester County Library.

Using easy-to-read, custom visualizations, it provides the data needed to answer business questions like:
– Where should I locate my business?
– Who are my competitors?
– Who are my potential customers?
– What are my best advertising strategies?

This online event will also provide a brief summary of other business resources available for free through the Chester County Library.

About the Presenter

Sam Bardarik iconnects community members to the best databases, guides, books, community organizations, websites, and other resources available for starting or growing a business, navigating the job search, and building career skills.

About SCORE

SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Make a difference as a SCORE volunteer

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE by clicking here.