West Chester resident Gene Williams wants to help young athletes realize their potential through his new business, Athletes Untapped. Bill Rettew covered the venture for the Daily Local News.

Williams connects young soccer and basketball players (and their parents) with private sports coaches. The service is available to players 6-17 years old.

Athletes Untapped launched in August in the Pennsylvania, New Jersey, and Delaware markets. Williams plans to expand its reach in the future.

“We want to help young athletes and provide them with better opportunities to succeed,” he said.

The coaches teach players one on one, whether the player is a true novice, a more seasoned player, or one with a lot of experience who is seeking a college scholarship.

Williams played basketball at Johns Hopkins University, then professionally in Ireland for a year. He also coached for five years, giving him insight into both sides of athletics.

“Growing up, I never had a private coach, and it would have been beneficial for me to have one,” he said.

Read more about Athletes Untapped in the Daily Local News.