If you’re a business owner frustrated by your company’s lack of visibility and have ever wondered what can be done to generate the kind of publicity you believe it deserves, then VISTA Today is here to help.
VISTA Today publisher Ken Knickerbocker has authored Tips, Tools, Tricks & Hacks to Get Your Business in the Local News, an e-book that is available to download for free.
Tips, Tools, Tricks & Hacks is a step-by-step guide to help you strategize and create the buzz you want for your company by cracking the codes of both local media coverage and social media placement.
“People want to hear about what’s going on with your company that sets it apart from other businesses out there,” said Knickerbocker. “This book will help you understand the power of positive local media coverage on your business, lay a foundation for public relations, overcome the natural barriers to your success, explain how to pitch a story to journalists, and more.”
Knickerbocker explains the difference between “paid” and “earned” media coverage and how, with more consumers shifting away from television and newspapers, social media can be a useful tool in a modern society that has increasingly made social media a part of its daily routine.
“Obviously every business would love having all coverage come at no cost, but earned media is more difficult to acquire,” he said. “Ultimately, if you’re like most business owners, you’ll rely on a combination of both paid and earned media.”
Click here to learn more by downloading Tips, Tools, Tricks & Hacks to Get Your Business in the Local News.