West Chester-based Qurate Retail Group, the parent company of QVC, is donating $29 million to COVID-19 relief efforts, writes Kennedy Rose for the Philadelphia Business Journal.

The majority of the money, or $19 million, will go toward supporting Qurate’s 25,000 employees. The funds will provide additional benefits to offset healthcare costs related to COVID-19, provide off-site employees with additional pay and benefits, and offer a stay-at-home option to on-site workers, among other things.

The remaining $10 million will support organizations such as Meals on Wheels and No Kid Hungry, as well as international relief efforts such as the National Emergencies Trust in the U.K.

“Now more than ever, we are intensifying our efforts to help address urgent needs created by this pandemic, leveraging our financial resources, our broadcast networks and digital properties, the strong relationships we enjoy with our customers, and our heritage of supporting small businesses,” said Mike George, CEO of the company.

In partnership with the National Retail Federation Foundation, Qurate will also launch the Small Business Spotlight initiative and donate airtime on its networks to PSAs from the Ad Council.

Read more about the Qurate Retail Group in the Philadelphia Business Journal here.

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