The 39th annual QVC West Chester Christmas Parade is expected to draw a crowd of more than 45,000 spectators to the borough tonight.

QVC will share the magic of this Chester County tradition via its broadcast, social channels, and Roku app, allowing millions across the country to experience all of the parade’s most exciting moments.

“QVC’s global headquarters and U.S. broadcast operations have been based right here in West Chester since our founding in 1986,” said Suzanne Quigley, Director of Corporate Responsibility for Qurate Retail Group, which is comprised of seven leading retail brands: QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road.

“We take pride in being a good corporate neighbor, and we are committed to bringing help and hope to those in need and giving back in our communities.”

At the parade, QVC’s program hosts, Carolyn Gracie and Dan Hughes, will be joined by local meteorologist Adam Joseph to bring viewers coverage of the parade. Attendees will also have the opportunity to see various QVC hosts atop the QVC parade float.

At the QVC tent in the Holiday Village, parade-goers will be able to have their photo taken with “real” snow, listen to holiday carols by the QVC Singers, participate in sweepstakes to win one of several prizes with a total value of $3,500, and enjoy free chocolate-covered pretzels from QVC vendor Landies Candies.

There will be a meet-and-greet with QVC program host David Venable from 5-6 PM, when fans will have the opportunity to meet Venable, have their photo taken with him, and even receive an autographed image, along with a recipe from his new cookbook, Comfort Food Shortcuts. He will also be available in the tent for the remainder of the event to join parade-goers in celebrating the holiday season.

“For QVC, the West Chester Christmas Parade is a wonderful way to bring our local community together to connect in the spirit of the holidays, while also showcasing what a wonderful place West Chester is to live, work, and play,” said Quigley.

At the parade, QVC will kick off its “10 for 10 by 10 event” benefitting the Chester County Food Bank. If the Food Bank gets 10,000 “likes” on its Facebook Page by Dec. 10, QVC will make a $10,000 donation to support the Food Bank. QVC and the Food Bank are inviting attendees to contribute to the cause by “liking” the Facebook page during the parade.

The QVC West Chester Christmas Parade promises to provide a seasonal mix of traditional elements with a modern twist, as local schools, businesses, volunteer fire companies, and other service organizations will join the many marching bands, floats, and antique vehicles.

Catie Turner, an American Idol contestant from Bucks County, will perform in the opening ceremonies of the parade.

Click here for more information on QVC’s involvement at this year’s parade.

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