With Touch Screens and Table Service, This Philadelphia McDonald’s Represents the Franchise’s Future

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(Image via Philly.com)

A new and improved McDonald’s in Philadelphia now offers touch-screen ordering kiosks and provides table service to customers, writes Anna Orso for the Philadelphia Inquirer.

The restaurant at 7500 City Avenue is owned by Tanya Holliday, the first African-American woman to own a McDonald’s in the Philadelphia area.

Last week, Holliday unveiled the restaurant that has been remodeled as the McDonald’s of the future. Along with the new features, it also received some decorative upgrades. However, the biggest change is the new ordering process, which is similar to Wawa’s.

“Maybe a little bit better,” said Holliday.

The remodeling is a part of the company-wide efforts to digitize ordering at thousands of restaurants around the globe. McDonald’s and its franchisees are investing $6 billion in this, with around 5,000 restaurants in the U.S. already modernized. This translates into a $266 million investment to renovate the 360 restaurants in the Keystone State.

However, some people have expressed concern about the effect the new ordering will have on labor. But according to Holliday, this will not adversely affect the workforce. With fewer cashiers needed, the labor can be repurposed into new positions, such as guest experience leader and food runners.

Read more about the McDonald’s of the future in the Philadelphia Inquirer by clicking here.

 

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