Vanguard has no intention of letting its competition undercut its well-known advantage of low fees, writes Ivan Levingston for the Philadelphia Inquirer.
The mutual fund giant in Malvern has seen several of its rivals, including Fidelity Investments and BlackRock, drop their fees to either match or undercut Vanguard. According to Tim Buckley, the new president and incoming CEO of Vanguard, the low-cost investment pioneer is planning to respond by lowering its fees even further.
“As we continue to get scale, as we continue to grow and we get more efficient, we pass a large part of that back to our clients in the form of lower expenses,” he said.
Buckley added that the other firms offering index funds need to be ready to keep reducing their prices, as Vanguard will continue to do it on all of its products.
Buckley also emphasized the value of Vanguard’s growth abroad. The company now has more than $300 billion in assets overseas, including direct businesses in the U.K. and Australia.
“You can expect to see Vanguard continue to grow globally and that growth will help investors back here in the U.S.,” he said.