Pennsylvania winemakers and winery owners met with critic and author Stuart Pigott in Kennett Square to talk about the possibilities for elevating the state’s wine-producing status, writes Paul Vigna for the Harrisburg Patriot-News.

The event was organized by the Pennsylvania Quality Alliance, with state enologist Denise Gardner providing the promotional push. The workshop – entitled “Creating a Regional Image” – took place at a Kennett Square hotel.

This was fitting as Chester County is a hotbed of the state’s premium wines that have garnered national attention, such as those created by Eric Miller at Chaddsford Winery.

The British-born and Berlin-based Pigott, author of The Best Wine on Earth – A Riesling Story and the e-book series Rock Stars of Wine America, offered advice, took questions, and tried some samples during the event. His marketing ideas were also met with excitement by all present.

“Stuart rocked the audience with key points pertaining how to find common ground among all quality wine producers, and encouraged the industry to work together to find a way to reach urban audiences,” said Gardner.

Read more about the session in the Harrisburg Patriot-News here.