Downingtown Residents Dissatisfied with Proposed Solution for Problematic Digital Billboard

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Photo courtesy of Michaelle Bond, Philadelphia Inquirer.

Downingtown residents and Catalyst Outdoor Advertising are at a deadlock over the proposed tree solution for the problematic digital billboard on the Route 30 Bypass, writes Michaelle Bond for the Philadelphia Inquirer.

Some nearby residents are worried that when the season changes and the leaves start falling from the trees, they will again get a clearer view of the brilliant, double-sided, 672-square-foot digital billboard. Whether Catalyst’s proposal to plant evergreen trees will go ahead is still uncertain.

Company officials told residents at a June council meeting that Catalyst would plant 20-foot evergreen trees, which would grow to more than 40 feet to hide the 14-by-48-foot sign. However, four months later, nothing has been done, despite the arrival of the fall planting season.

Company officials expressed their readiness to work with the borough to address those concerns, but emphasized they were under no obligation to plant the trees, which will cost them $50,000.

“Without the full support of the borough saying, ‘Yes, this is something we want you to do,’ there’s no point in us doing it,” said Patrick Wolfington, a partner at Catalyst.

Read more about the issue in the Philadelphia Inquirer here.

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