He’s spent years trying to clear away the obstacles to selling his spring-loaded, ergonomic snow shovel handle attachment, and now Downingtown inventor Howie Rosenshine is finally seeing some media attention pile up around the Shovelution.

“We’ve seen countless home-cooked variations of this snow shovel solution over the years, but never such a successful product version of it, until now,” Popular Mechanics wrote about Rosenshine’s Shovelution in January, according to a Philly.com report by Diane Mastrull.

The innovation is also a finalist for the Philadelphia Media Network’s Stellar StartUps competition.

“It’s a much more efficient way of shoveling snow and minimizing load on the back,” Penn State Professor Andris Freivalds, 65, said in the article. “These younger people pull out their snowblowers. I’m done by the time they barely get started.”

The Shovelution has been slowly selling on EasyDigging.com and through other channels since 2014. Rosenshine, a retired Sun Microsystems computer programmer, has sold a total of 1,500 since 2012.

“If these were hanging up next to the snow shovels in your local Ace hardware store, they would probably sell like hotcakes,” EasyDigging’s Greg Baka said.

Read much more of the story behind the Shovelution on Philly.com here.