Despite the ever increasing popularity of America’s favorite past time over the last several years, debate has intensified over how safe the game truly is to the average player, especially when it comes to possible head trauma.

One Chester County company has decided to take a proactive approach to the issue by offering a product that could make the game safer by protecting the player’s head better. Led by the former New York Jets offensive lineman and Wall Street executive, John Roman, Defend Your Head found the perfect opportunity in Super Bowl 50 to spread the word on its ProTech outer shell helmet upgrade, writes Brian McCullough for Daily Local News.

“The emotion runs very high for me, it’s where I started my life” said Roman in a recent interview, adding that football turned out to be the great equalizer for him and one of the reasons for his success. That is exactly why this latest endeavor feels more like a mission than a job, he concluded.

The company announced the release of its product ProTech three weeks ago after experts at Defend Your Head spent the last three years rigorously testing and refining the football technology that was fifteen years in the making.

According to the company, the new product’s soft outer-shell technology utilizes a proprietary chemical formulation in order to deliver maximum energy and force dissipation and reduction. The original product was created by Bert Straus, a GE design engineer while additional recognition of the validity of the ProTech’s soft shell technology’s value came from Dr. Richard Nelson, the founder of Pennsylvania State University’s Biomechanics Laboratory, and his team of biochemical engineers.

Over 120 universities and high schools from Division One have already committed to start using the new technology next year, while the College of the Holy Cross and Western Carolina University have taken the lead and already started using ProTech in practice.

All the players who were interviewed by the Defend Your Head’s representatives testified to having fewer or no headaches after using helmets with ProTech installed over them.

“I don’t remember a game or a live scrimmage where I didn’t have a headache afterwards,” said Roman.“That happened last year and strengthened my resolve to get this product out on the market.”