The Chester County Food Bank has a new fleet of freshly designed box trucks to help them reach every nook and cranny in the region and help alleviate hunger in Chester County, writes Ed Williams for The Town Dish.
The three trucks will travel all around the County, going through Oxford, Phoenixville, Kennett Square, and West Chester before heading back to the Food Bank’s Eagleview Campus in Exton.
“Many in our community don’t realize just how much ground we cover,” Anne Shuniak, the Community Engagement & Marketing Manager told The Town Dish. “We are ecstatic to get these trucks out on the road while getting our name, our image and our mission into the view of the neighborhoods we serve.”
Miller Designworks of Phoenixville helped coordinate the new look of the trucks with a crisp color scheme and smart logo, building on the latest brand campaign and the organization’s site redesign. A rural landscape painted in earth-based tones gives the trucks a farm-based feel and the prominently displayed phone number and web address ensures that anybody needing or providing help will know where to look and call.
While two of the trucks are leased, one of them, affectionately dubbed “Bandit” by the staff, is owned by the food bank. The trucks have been “wrapped” in the newly designed signage by Paramount Sign Company in Downingtown, keeping both the design and execution within the local community.
“Having three of these trucks is beneficial for the wide area we need to cover here in the county,” emphasized Nick Popov, the food bank’s distribution manager to the Town Dish. “We have fully licensed and trained drivers who know the ins and outs of traffic in this area.”
The trucks have a weekly schedule to visit the over 100 partners where they pick up seasonal cargo, which is then packaged and prepared by staff and volunteers at the Eagleview Campus kitchen before being distributed in the community.
Fuel for the operation is budgeted at a little over $32,000 each year, while preventative maintenance for the trucks that are not owned by the organization is handled by the leasing company. With this latest setup the food bank now has the potential to deliver close to 2.65 million pounds of fresh produce annually to every corner of Chester County.