An entrepreneurial duo in West Goshen has discovered the perfect recipe for instant success in the artisanal food industry, and their 3-year-old Artisanal Exchange has cooked up more than 70 new startups and 135 jobs — with a success rate above 90 percent.

It’s a setup that puts the national-average 50 percent failure rate to shame — and puts members’ products on retail shelves quickly and easily.

“Every town in the U.S. 75 years ago had a local grocery store, sports store, doctor’s office and accountant,” Co-Founder Frank Baldassarre said in a Daily Local News report. “We need to re-create that ownership class.”

With fellow Co-Founder Joseph Stratton, he’s helping do that with a West Goshen warehouse filled with cooking cubicles as small as 120 square feet and stocked with the cooking equipment, sanitation equipment, packaging and distribution resources, retail connections, and government licenses needed for an artisan to get his or her business off the ground.

“When we started this project, we guessed a 20 percent failure rate. We’re not even close to it,” Baldassarre said in the article.

And with a rentable commercial kitchen offering artisans an instant ability to scale their businesses, the Exchange aims to cook up even more savory results.

So far, the fruits of its labor have been “ice cream sandwiches, hot sauce, wine, candles, pretzels and dumplings,” the report listed. “Among the companies in the exchange: The Ancient Kitchen, Aunt Mamie’s Italian Specialties, Chou-Chou, Golden Valley Farms Coffee Roasters, Uncle Louie Foods, Waffatopia and Wilson’s Curiously Good Foods.”

In addition to each business’ sales effort and retail arrangements, goods are sampled and offered for sale direct to the public every Saturday from 10 a.m. to 2 p.m.

Read more about what Artisanal Exchange has cooked up in West Goshen in the Daily Local News here.