The benefits of being a repeat customer are no longer limited to retail stores; you can now get loyalty perks from your cashless vending and laundry machines thanks to Malvern next-gen payment pioneer USA Technologies.

“It’s all about allowing our customers to engage with their consumers and allowing them to reward their behavior for encouragement,” Senior Vice President of Sales and Business Development Mike Lawlor said in a Let’s Talk Payments interview. “… (We) take the consumer relationship to another level and provide your consumer with relevant promotions and offers that encourage positive behavior.”

USA Technologies recently rolled out an expansion to its MORE custom rewards and discounts platform that incorporates Android Pay, Apple Pay, MasterCard PayPass, Visa PayWave and more at a growing number of the 333,000 locations it serves nationwide.

“MORE positions customers of USAT to better compete with traditional retailers who are capitalizing on the benefits of loyalty and rewards programs, and it gives strategic business partners immediate access to USAT’s large, nationwide footprint of acceptance points,” Lawlor said.

USA Technologies not only has “the largest footprint of NFC-enabled machines” for wireless, contactless payments with nearly 250,000 — “that is why companies like Google and Apple would want to work with us” — but also offers valuable market insights.

“We probably have the most extensive cashless knowledge base,” Lawlor said in the article. “We capture all the cash transactions, so we understand the consumer to the end degree, and we provide that data back to our clients so that they can better understand their consumer behavior — as in what they’re spending, is it cash or cashless, and if they do use cashless, what are their behaviors, etc. What we have seen so far is that when a consumer uses debit, credit card, Apple Wallet or Android Pay, they are actually spending 30 percent more.”

Read more about USA Technologies and its MORE loyalty program on Let’s Talk Payments here, and check out previous VISTA Today coverage of the local company’s cutting-edge cashless technology here.

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Top photo credit: Mid-Hike Vending Machine? via photopin (license)