Overtaking the convenience store brand it settled runner-up to a year ago, Wawa was recently crowned America’s favorite convenience store.
The accolade comes from Market Force, which surveyed thousands of consumers last month, according to a report on Uwishunu.com.
Wawa’s 68 percent loyalty score outpaced defending champion QuikTrip’ 62 percent score by a greater margin than any other two consecutive placeholders, and Wawa ranked first or second in every category except loyalty program. Bolstered by its made-to-order hoagies, breakfast sandwiches and other food options, the Media-headquartered chain with more than a dozen locations in Chester County was tops in fresh food, entry/exit and brand reputation, and it took second of eight top brands in fuel quality, appearance maintenance, service, coffee and fuel price.
“With the plethora of options available to drivers, gas stations and convenience stores must both execute flawlessly on the basics like bright, appealing imaging and deliver in experience-related areas such as customer service and specialty foods,” Market Force Chief Strategy Officer Cheryl Flink said in the study’s full report.
Pennsylvania-based Sheetz came in third, followed by Speedway, Phillips 66, Arco, Exxon Mobil, Valero, Chevron, Sunoco, Shell, 76, Circle K, BP, Mobil and 7-Eleven.
Read more about the ranking and the survey methodology on Uwishunu.com here or in the Philadelphia Business Journal here, and see the full survey report from Market Force here.
