Sly Fox Brewing Company Names SRT Ale To Honor Schuylkill River Trail

By

Pottstown based Sly Fox Brewing Company has plans for a new beer intended to tie in their love of both craft beer and the Schuylkill River Trail and Heritage Area.  Sly Fox’s SRT Ale is named in honor of the popular Schuylkill River Trail, and is an American Pale Ale in style.

Promote a beer, protect a trail in the SRT Spree.srtale

The “SRT Spree” is a five-day celebratory launch of the new SRT Ale scheduled for April 17-22, 2015 ending in Philadelphia on Earth Day.  The Sly Fox launch team will trek from Pottsville to Philadelphia with a larger-than-life SRT Ale can, welcoming beer and trail lovers to join in along the way.  The team will travel by kayaks, road bicycles, trail bikes, horseback, recumbent trikes and on foot to advance the giant can to the final destination. Each day the Spree will stop along the trail for an organized trail cleanup and recognition of a local beer purveyor that will introduce SRT Ale to the public. Area businesses and community organizations will be invited to join this movement as it draws awareness to the trail – and the ale.

“Brewing a tribute beer to the crown jewel of regional recreation was a natural for us,” said Sly Fox Brewmaster, Brian O’Reilly. “The Schuylkill Watershed is vital to the work we do and Sly Fox is committed to supporting it.”

A portion of proceeds from its sale will be donated by Sly Fox to “improve and maintain” the trail, it added.

Sly Fox describes SRT Ale as “a golden, delicious, hop-forward American Pale Ale. At 4.7 percent alcohol by volume, it is designed to be the perfect post-activity beer.”

The Heritage Area is encouraging volunteers to participate in one of five trail-side clean-ups that help get the Schuylkill River Trail clean and tidy for Earth Day.  Those interested in joining a clean-up team should send an e-mail to Tim Fenchel.

 _______________

Shannon Maria Jones

Shannon Maria Jones is co-founder of Dashing Rogue, LLC, “bringing back the dinner party” by providing customizable beer pairing dinners in your home. She hosts the weekly podcast, “Beer Mistress’s Microbrew Review” available on iTunes. Visit BeerMistress.com for her beer reviews, pairing tips, and recipes.

.

 

_______

Top photo credit: lsc21 via photopin cc

 

Connect With Your Community

Subscribe to stay informed!

"*" indicates required fields

Hidden
VT Yes
This field is for validation purposes and should be left unchanged.
Advertisement
Creative Capital logo