QVC of West Chester has promoted Mary Campbell to executive vice president of QVC’s U.S. Commerce Platforms division.

In this high profile job Campbell will guide the strategic direction of the company’s TV, web, mobile, tablet and social while translating QVC brand across all platforms to drive customer engagement and ecommerce sales.

“Mary has been a driver of our success over the past two decades and instrumental in delivering a seamless, consistent and engaging experience to QVC customers,” said Mike George, president and CEO.

QVC’s mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. ecommerce revenue in the second quarter 2014.  QVC is the third largest mobile commerce player among multi-category retailers, according to the 2015 Internet Retailer Mobile 500.

Campbell joined QVC in 1991 and has held leadership roles in many departments.  Most recently she led expansion of QVC’s broadcast by launching two new TV distribution channels, over-the-air and QVC Plus™. QVC Plus now reaches approximately 47 million homes. She was also instrumental in creating the company’s first social shopping community, toGather®.

Links:   www.qvc.com