Edible Arrangements Adds Fruitflowers To Its Franchise


Edible Arrangements, the store that delivers attractive, delectable fruit and truffle bouquets for special occasions, has just expanded with the acquisition of the FruitFlowers® brand.

Included in the purchase are two company stores, all e-commerce operations and a portfolio of trademarks that includes Incredibly Edible Delites®, FruitFlowers® and fruitflowers.com®. FruitFlowers has stores in Broomall and Wilmington. The purchase price was not disclosed.

“We are thrilled to welcome the FruitFlowers® team to the Edible Arrangements® family,” said Edible Arrangements’® President Rob Price. “The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services.”

Locally, Edible Arrangements has franchise stores in Exton, West Chester, Royersford, Media and King of Prussia.  Edible Arrangements, founded in 1999 in East Haven, Conn., has more than 1,200 franchise stores worldwide.  For the past eight years the firm was listed on the “Inc. 5000” list of fastest growing privately-held companies.

FruitFlowers was founded in the mid-1980s by Susan Ellman and Ellen Davis as a cottage industry operated from their own kitchens.  The firm generates approximately 30 to 40 percent of its sales through corporate clients. Price said FruitFlowers® will continue to operate under the FruitFlowers® brand during the integration phase and customers should notice no changes.

Top photo credit: m kasahara via photopin cc

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