QVC, West Chester’s internationally known television and ecommerce retailer, is hosting a live broadcast of a designer charity sale, with proceeds benefiting Woman to Woman, the Ovarian Cancer Retail Foundation’s support program for women being treated for gynecologic cancers.

“QVC Presents Super Saturday LIVE” is set for 2 p.m. Saturday, July 26.  The two-hour shopping extravaganza will be broadcast live from the Hamptons, giving shoppers a chance to purchase premier fashion, beauty and jewelry items at half the suggested retail price.  Eighty percent of the purchase price of donated items will go to the foundation.

Designer brands will include philosophy, Alex and Ani, JAI by John Hardy, Amrita Singh, Honora, Oryany and many others. There will also be a behind-the-scenes look at the star-studded soiree with exclusive celebrity interviews straight from the red carpet.

Kelly Ripa, a longtime supporter of OCRF’s Super Saturday and co-star of “LIVE with Kelly and Michael,” will host the event.

“QVC is dedicated to spreading OCRF’s message in the hopes that we will one day find a way to eradicate this deadly disease,” said Claire Watts, CEO, QVC, U.S. “This year, we are excited to incorporate our new toGather initiative which makes it easier than ever to raise awareness for such an important cause.”

toGather, QVC’s discovery shopping experience, and Lisa Robertson, QVC host of the broadcast, will launch a new Super Saturday collection featuring this year’s designer goods. Shoppers may “Heart for Hope” by “hearting” and sharing items and social stickers to help spread awareness for ovarian cancer research.

“Ovarian cancer is one of the deadliest diseases women face, and more needs to be done to raise awareness and funds to support both research and women undergoing treatment,” said Audra Moran, CEO of the foundation.

The OCRF is the oldest and largest charity in the United States funding ovarian cancer research. The foundation funds scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease.  Currently there is no effective means of early detection.