The Discover Philadelphia website, which aims to bring tourism and convention center business to Philadelphia, has a fresh look thanks to Wayne-based Think it First.
Think it First partners Bradley Emmons, Jamie Trueblood and Joe Lashinger are encouraging meeting planners to “Make a deal, make believe, make an impression and make some noise” in Philadelphia. The Philadelphia Convention and Visitors Bureau (PHLCVB) selected the 12-year-old firm to craft the new online experience at www.discoverPHL.com. The international marketing channel has a broad reach and is translated into 11 different languages, now with improved usability and a crisp new design.
“Our engagement with Think it First has been an awakening experience,” said Peg Archdeacon, marketing and communications director for PHLCVB. “In short time, Think it First has proven their value as a strategic partner to our organization and we have really enjoyed their fresh take on designing our website for clear and honest communication.”
Think it First’s creative marketing and strategy team aimed to drive engagement and interaction to the site and strengthen the booming Philadelphia hospitality industry.
“We’ve built a culture at Think it First to consistently push the limits of design, technology, interaction and creative thinking,” said Lashinger, managing partner of Think it First. “We are thrilled to be partnered with the PHLCVB and bring our expertise to life on the discoverPHL.com website.”
The Think it First team says simplicity is the new clarity, and has designed clear and classy branding for diverse clients including the Massachusetts Medical Society, The Lockwood Group, Braskem, Blind Squirrel and the Journal of Bone and Joint Surgery.
Relying on intention, intellect and instinct, the Think it First group say they offer deep experience in developing design and technology solutions to enrich relationships between people and influence positive behavior. www.thinkitfirst.com
The PHLCVB is a private, nonprofit membership corporation and the official tourism promotion agency for the City of Philadelphia and the primary sales and marketing agency for the Pennsylvania Convention Center.
