Promote Your Event on VISTA TODAY

VISTA Today offers event planners what no other platform can – a well-educated, affluent and engaged audience that lives, shopes, works and plays close by.

Our twice-daily newsletter reaches a targeted audience of more than 20,000 who are:

  • Affluent: 72 percent of VISTA Today readers have household incomes of more than $50,000; 21 percent are more than $150,000.
  • Educated: 69 percent of VISTA Today readers have an undergraduate or graduate degree, which is 56 percent above the national average.
  • Experienced: 62 percent of VISTA Today readers are between 35 and 65 years old.
  • Engaged: 75 percent of VISTA Today readers are somewhat (50 percent) or actively (25 percent) engaged in their community.
  • Informed: VISTA Today readers are three times more likely to follow local, regional, and national news from a variety of media outlets, including PBS (4.46 times more likely than the average American), CNN (2.48 times), Fox News (2.24 times) and MSNBC (2.11 times).

There are a variety of ways that companies can promote their events through VISTA Today:

  • Event Post: 200-250 words on the event inserted in at least three AM/PM VISTA Today newsletters
  • Social Media Promotion: links to the event post inserted into VISTA Today’s Facebook and LinkedIn news stream and boosted to reach additional viewers
  • End of Post Banner: a block ad, measuring 640 x 150 pixels, with links back to the events home page
  • Front/Post Page Block Ad: a block ad, measuring 188 x 324 pixels, seen by 3,000 daily visitors to the site
  • Focused E-Mail – All Subscribers: an e-mail promoting the event sent to all 20,000 VISTA Today subscribers
  • Focused E-Mail – Loyal Subscribers: an e-mail promoting the event sent to 5,000 of VISTA Today’s most loyal subscribers (as determined by MailChimp)
  • Top of E-Mail Banner: measuring 1024 × 264 pixels and sent to 20,000 daily subscribers
  • Bottom of E-Mail Banner: measuring 1024 × 264 pixels and sent to 20,000 daily subscribers

Call Steve at (484) 437-2826 for more information on how VISTA Today can help promote your next Chester County event.