Marketing Mastery with IT Edge: Why Is Social Media Important?

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In today’s day and age, everybody knows how popular social media is. From Twitter, Facebook, Instagram, and TikTok, there are countless ways for people to share their message to the world. While many people may think that social media accounts are only for personal use, there are several reasons why plugging your business into social media can be effective.

On this edition of Marketing Mastery, IT Edge is here to tell you why owning and operating an active social media account is absolutely essential to running a successful business. Want to find out why? Keep reading!

Social Media Reaches Mass Audiences

The wonderful thing about social media is its seemingly limitless reach. Social media accounts are extremely popular across all age groups and demographics, so no matter what your business is trying to provide, there will be an audience for it.

Some of the main reasons your business should have a social media account are:

  • Brand Awareness
    • Your business can supply the best services or products, but unfortunately, if nobody knows about them, you’ll have an extremely limited market. By creating social media accounts for your business, you automatically have more exposure than you did before. This allows you to advertise your products or services to a massive audience, and those who are interested in your business can find out more by going to your page. 
  • Cost-Effectiveness
    • Social media for businesses, at its core, can act as a form of free advertising. It’s free to create social media accounts on virtually every platform. Businesses can create and post content on social media platforms for no cost, while traditional advertising platforms like television and radio can burn a hole in your wallet. Of course, there are payable advertising options on most all social media channels, but creating a social media presence is totally free.
  • Customer Engagement
    • Creating a social media presence for your business provides you with a great way to interact with customers who use your products or services, or who are considering them. With a social media account, you can thank customers firsthand, answer questions, chat with them, and confront negative reviews. This kind of hands-on customer service shows that you care enough to go the extra mile and engage with your customers. 
  • Brand Loyalty
    • Customer engagement and brand loyalty go hand in hand. When you take the extra time to engage with customers and provide quality customer service, people are more likely to return to use your products and services again. Furthermore, maintaining an active presence on social media accounts builds up your brand awareness, which when coupled with customer engagement, can turn into brand loyalty.

Contact IT Edge Today

In today’s digital age, social media plays an important role in both our personal and business lives. However, if you run a small business, it can be difficult to manage both your business and an active social media presence. Luckily, IT Edge is there for you.

At IT Edge, they’re dedicated to helping small businesses thrive, no matter what they need. IT Edge’s digital marketing department offers full service social media management. That means they’ll create the accounts, create and post content, and even engage with customers, if that’s what you need. 

With IT Edge handling the social media side of your business, you’ll have more opportunities to focus on growth and running your business the best way you know how. Contact IT Edge today to learn more!

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