SCORE Events in March Help Small Businesses Succeed

A hand holding a brightly shining lightbulb promoting a SCORE workshop
Image via SCORE Chester & Delaware Counties.

SCORE Chester and Delaware Counties has SCORE events in March, including webinars and workshops to help your small business realize its potential.

LIVE EVENT: Marketing Basics for New Entrepreneurs

On March 6, from 10 to 11: 30 AM, at CareerLink PA of Chester County, get an overview of things to consider as a new entrepreneur.

If you are looking to start a new business or promote your start-up, this program is for you.

Marketing Basics – a Survey of all the Marketing Topics you MUST consider if you’re planning or starting up a new business, including:

• Marketing Message

• Target Market

• Competitors

• Differentiation

• Customers

• Branding

• Pricing 

• Website

• Social Media

• Email

The live presentation includes leads for where to get more information and how to get a free SCORE Mentor.

About the presenter

Dave Gebhardt is a SCORE mentor with more than 35 years of marketing experience helping businesses get found, get leads, and get sales.

He has extensive expertise in digital marketing, lead generation, website development, sales, branding, event planning, content creation, and thought leadership positioning. He looks forward to sharing his skill set to help small businesses succeed.

Click here to register.

How to Choose the Right Structure for Your Business

On Tuesday, March 7, starting at 1 PM, find out the different business structures available, the benefits of each type, and identify the best one for you and your business.

This webinar and live event will look at one of the biggest steps you need to start a business–figuring out what business structure is right for you.

In this session, CEO Nellie Akalp will teach you the different types of business structures, the benefits of each structure and how to register your business.

You’ll learn:

  • The different types of business structures
  • The advantages and disadvantages of each business structure
  • The steps needed to register a business formally
  • What a business structure conversion is and when it’s necessary

Live attendees will receive free business resources, a copy of the slide deck, and a link to this webinar recording.

Click here to register.

Social Media Strategies

On March 9, from 6:30 to 7:30 PM, learn what it takes to be successful at marketing on social media and discover tools to improve performance.

Today’s small business owners know that social media is no longer an option. You need the right resources to create, manage and distribute social content. The question is: how much time should you be spending on social media? And how can you ensure your efforts pay off?

Discover how to:

  • Assess if you have the time for social media
  • Choose the social media manager.
  • Analyze your goals.
  • Identify tools to boost your social media performance

About the presenter

Carly Simon has dedicated over two decades to helping businesses and nonprofits grow their brand, build customer relationships, and increase website and foot traffic through traditional, social, and digital media.

Specializing in adult education, Simony enjoys connecting clients with the best resources to launch their business’s marketing strategy and increase their business’s success.

Click here to register.

LIVE EVENT: Entrepreneurship: Is It for You?

On Mach 13, from 10 to 11:30 AM, at the CareerLink PA of Chester County, discover if you have what it takes to be your own boss and turn your side gig into a profitable business.

Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this workshop is for you!

Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; some questions to answer.

This presentation is designed to introduce you to various aspects of business ownership to help you answer:

·        Do I have the personality to “build my dream business”?

·        How do I get started?

·        What should I know before “jumping” in?

·        Where can I go for support? 

About the Presenter

Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines, with small entrepreneurs and major distributors for a Fortune 50 company. 

Francis is a SCORE volunteer, serving as a Mentor, Presenter, Board Member, and former Chair.

Click here to register.

Plan Your Website for Online Success

On March 14, 6 to 7 PM, this webinar will allow you to have a comprehensive plan in place for your business’s website. Attendees may also request the free workbook upon completion of the webinar.

You know you need a website for your business. But, how do you set it up for online success? 

First, you need to have a solid plan in place. Fortunately, this webinar will help with exactly that! 

After this webinar you’ll have a better understanding of:

● Your website’s audience

● Feature and functionality needs

● Content planning

● How to choose the right platform

● Best practices for online success

About the presenter

Jessica Baldwin is the Co-Founder of Cardsetter, an easy-to-use website platform with custom design and setup included. Jessica has been helping small businesses launch successful websites for over seven years.

She also spent more than ten years growing her own successful blog and entertainment website for Billings, MT, Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.

Click here to register.

Women in Leadership 2023–Journey to the Top

On Wednesday, March 15, starting at 1 PM, join a panel of female leaders in celebration of Women’s History Month as they share their journeys and lessons learned as leaders in the business world. 

For the first time in SCORE’s history, SCORE’s CEO, Foundation President, and both Board Chairs are women. What a powerful time for this organization!

The panel includes SCORE CEO Bridget Weston, SCORE Foundation President Liz Sara, and Board Chairs Patricia Loftus and Tracy Shaw.

Live attendees will receive free business resources and a link to this webinar recording.

Click here to register.

How to Create Snazzy Graphics for Social Media–Step by Step Demos

On March 16, 10:30 to Noon, this workshop will offer step-by-step demos of some tools you can use to create banner images or images for a social media or blog post, presentation, video, and more.

This workshop will offer step-by-step demos of some tools you can use to create banner images or images for a social media or blog post , presentation, video, and more.

– is a free word cloud tool

– is a tool for infographics and more and you can try a few for free before you buy

– is a free graphic design tool and you can use it for social media, personal, business, marketing, education, and more. There are so many templates available and with too many to list ere, take a peek yourself at!

About the presenter

Lynne M. Williams is a SCORE volunteer and the Executive Director of the Great Careers Group & BENG a volunteer-run 501(c)3 nonprofit organization that provides career education and networking connections for 1) job seekers in career transition, including veterans and 2) employed and self-employed for career management.

She is also president of, a professional association.

In addition, Williams writes resumes and LinkedIn profiles and presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In-person and Online, and other career-related, social media, and technology topics. Connect with Williams at

This program is being presented in partnership with the Tredyffrin Library.

Click here to register.

How to Start and Operate a Small Business

On March 16, from 6 to 7:30 PM, get ready to be your own boss. Join up to learn more about what you need to know to get started.

You have come to the right place if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.

Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

About the presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 

Located in Kennett Square, but providing services throughout the Delaware Valley region, Farmer’s practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses. 

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.

This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.

Click here to register.

How to Improve Your Business Website to Turn Visitors Into Sales

On Thursday, March 16, starting at 1 PM, learn how to create a website strategy that converts browsers into leads and customers for your business.

You’re leaving money on the table if you don’t have a website strategy to convert online shoppers into leads and sales. It’s time to improve your small business website.

In this webinar, expert presenter Nicole McCullum, founder of Captivate Designs, Inc., will show you how to improve your website with the fundamentals of website building, the best ways to get leads for you and how to measure the success of your website strategy.

You will learn:

  • The elements of a successful website
  • How to turn website visitors into leads and sales
  • How to measure and improve your website performance

Live attendees will receive free business resources and a link to this webinar recording.

Click here to register.

Bookkeeping Basics for Small Business Owners

On Tuesday, March 21, starting at 1 PM, get familiar with the essential bookkeeping tasks for your small business so you can manage your money effectively.

For small business owners, bookkeeping can be a daunting task. However, understanding bookkeeping basics is crucial for making informed financial decisions, paying taxes and ensuring your business’s long-term success.

In this webinar, expert presenter Phyllis Johnson, owner and CEO of PKJ Consulting, will cover everything you need to know about bookkeeping basics for small business owners.

You will learn:

  • Why bookkeeping is so important
  • How to set up a bookkeeping system that works for your business
  • Understanding and tracking income and expenses
  • How bookkeeping can make tax season easier
  • Tips for streamlining your bookkeeping process

Live attendees will receive free business resources and a link to this webinar recording.

Click here to register.

Leanstack Canvas–Business Plan on a Page

On March 22, 6:30 to 7:30 PM, learn how this business plan on a page can help you overcome the feeling of being overwhelmed when you start a new business.

Leanstack Canvas is a 1-page business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.

Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create. 

Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.

About the presenter

John Hess is a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship. 

He has more than 25 years experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies. Hess is a public speaker and consultant on banking and systems topics as well as a township planning commissioner. 

He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.

Click here to register.

LIVE EVENT: Finance Basics for New Entrepreneurs

On March 23, from 6 to 7:30 PM at the Chester County Library and District Center, find out where to go if you need money for your new business.

Financing is one of the most important components to starting and maintaining a business. The number one question that most new business owners ask is how and where? This seminar will dive into finance options and creative ways to secure financing for business owners.

About the Presenter

Saneria Henderson, branch leader for Truist Financial Corporation, is responsible for managing all aspects of the Branch including Driving Branch Performance through Leading, Coaching, and Managing Business Development, Small Business Expertise, Development and Strategy.

She also ensures compliance with internal controls, operational procedures, and risk management policies. 

Click here to register.

From Recipe to Revenue – How to Start a Successful Food Business

On Thursday, March 23, starting at 1 PM, whether you’re looking to open a restaurant, manufacture food products or start any other food business, find out how to set yourself up for success.

Are you thinking of starting your own food business, but don’t know where to begin? Whether you want to launch a food truck, open a restaurant, be a personal chef or caterer, manufacture food products or start a ghost kitchen, there are many factors to consider when starting out.

In this webinar, expert presenter Suzanne McGrath, SCORE mentor from the Washington, D.C. chapter, will take you through the essential steps and things to consider when starting a food business.

You’ll learn:

  • The details people overlook
  • Affordable ways to start
  • Licensing and other regulatory matters to consider
  • Why starting small and building up might be the strategy for you

Live attendees will receive free business resources, a copy of the slide deck, and a link to this webinar recording.

Click here to register.

Using Digital Marketing to Grow Your Business

On March 28, from 10 to 11:15 AM, this program will provide an overview for building a marketing strategy that takes advantage of online tools to attract customers.

Gaining and retaining customers is the lifeblood of your business. Digital marketing: social media, video, and email are vital tools in your arsenal.

This program will cover some of what is available and show you how to build your marketing strategy around tools that work.

About the presenter

A SCORE volunteer and nationally recognized speaker, Karl Stearns presents his programs to a wide array of industries.

With a focus on business management, marketing, and sales training, he has helped thousands of attendees to plan and implement strategies to gain new customers, retain existing customers, and grow their businesses. 

His previous SCORE presentation, “Maximizing The Customer Experience,” based on content from his Mastermind Business Advisor programs, was well received.

Click here to register.

How to Analyze Your Headlines for LinkedIn, Emails, and Blogs

On March 28, 11:30 AM to 1 PM, Join this webinar to learn about the online tools that will help you get your customer’s attention.

Do you want to learn about an analyzer to improve your overall LinkedIn headline score, engagement score, and impression score?

Do you need some tips to improve your email open rates based on the subject line?

Do you want some tools to improve your blog titles to make them more appealing?

This webinar will do live demos and provide resources and there will be time for a Q&A.

About the presenter

Lynne Williams, Ed.D. is the executive director of the Great Careers Groups, which provides monthly online career education events.

She writes ATS resumes and LinkedIn profiles for job seekers based on keywords using data-driven decision-making. She is also writing her doctoral dissertation on the topic of LinkedIn for job seekers.

Click here to register.

LIVE EVENT: An Evening for Small Business: Solutions for Current Challenges

On March 28, from 5 to 7 PM, at Lathem Hall at Widener University, learn valuable information on matters affecting the small business communities and be introduced to organizations that can assist local small businesses. 

SCORE Chester & Delaware Counties, The Delaware County Chamber of Commerce, Chester Business Association, and Widener University SBDC present, “An Evening for Small Business: Solutions for Current Challenges” presented in the Learn–Meet–Network format.

Panel discussions will provide real-world examples for tackling small business challenges followed by networking with a business card exchange.

Click here to register.

How to Get WBE Certified

On March 30, 10 to 11 AM, this live online program is for anyone interested in Women’s Business Enterprise (WBE) certification, whether you’re just getting started or are already well underway in the process.

This webinar is for anyone interested in certification, whether you’re just getting to know us or are already well under way in the process.

 The session will cover:

  • The eligibility requirements so you can know if certification is right for you
  • The process, costs, documents required and what to expect
  • The benefits and opportunities available to certified women owned businesses

WBENC is the largest certifier of women-owned businesses and is recognized by hundreds of major corporations and government agencies with supplier diversity programs. We’ll show you how to gain this prestigious certificate and use it to build your business.

About the presenter

Colleen LaCoss is the director of Certification & Business Development with the Women’s Business Enterprise Center – East.

She has the pleasure of assisting over 1,700 certified business owners in our local tri-state region to maintain their certification and use it to grow their business network.

LaCoss has spent her career managing strategy, events, and membership services for various non-profits, and loves working in a place where women are empowered to change the world.

Click here to register.


SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE new year tools like webinars and workshops.

Make a difference as a SCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business webinars and SCORE Chester and Delaware County.

Tags: SCORESCORE Chester & Delaware CountiesSCORE webinars

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