Sign Up for This February Frenzy of SCORE Webinars

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A hand holding a brightly shining lightbulb promoting a SCORE workshop
Image via SCORE Chester & Delaware Counties.

SCORE Chester and Delaware Counties has a wide range of February SCORE webinars to help small business owners achieve success with their businesses.

Get Your Local Business on Google Search and Maps

Learn how your business can appear on Google search and Google maps by creating a Google Business Profile in this Tuesday, Feb. 14 webinar starting at 1 PM.

If you want your business to appear in Google search or on Google maps, you need to have a Google Business Profile. Having a profile and keeping it up to date makes you 70 percent more likely to attract location customers and 50% more likely to lead to a purchase.

In this webinar, our expert presenter will teach you the basics of a Google Business Profile, how to build one, and the best strategies and tips to keep your profile fresh and up to date.

What You’ll Learn:

  • What is a Google Business Profile
  • How to create a Google Business Profile
  • How to manage Google Business Profile info
  • Managing reviews and measuring performance

About the Presenter:

Cheri Bales has close to 30 years of marketing experience and regularly presents SCORE workshops on a variety of topics in Southwest Michigan. She loves data and analytics and wants to share the love in an easy-to-absorb method.

Click here to register.

Fraud Prevention: How to Protect Your Small Business

Many small business owners believe that fraud is something that only happens to bigger companies. But technological innovations make it easier than ever to target your business and make you vulnerable to internal and external fraud.

On Feb. 15, from noon to 1 p.m., learn how to protect your small business from emerging fraud threats.

Kimberly Stout, Economic Development Specialist for the Small Business Administration, will introduce representatives from the Office of Inspector General to discuss current fraud and threats 

The Office of Inspector General will provide insight and tips on what to look out for to protect your business from grant fraud, loan fraud, schemes, and other threats. 

About the Presenter

Kimberly B. Stout joined the U.S. Small Business Administration Philadelphia District Office in October 2013.

As an Economic Development & Lender Relations Specialist, Stout is responsible for promoting the SBA lending programs and maintaining a network of collaborative partners to assist, promote and protect small businesses.

Prior to joining the SBA team in October 2013, Stout worked as a Business Development Director for the Community Action Development Corporation of Allentown. She trained and mentored small business owners and aspiring entrepreneurs on how to start and operate a small business focusing in the areas of business planning, marketing, and financial assistance.

Stout gained her small business experience while owning and operating a restaurant in Shippensburg. Stout earned her bachelor’s degree in Geography/Regional Development and a master’s degree in Organizational Development and Leadership from Shippensburg University of Pennsylvania.

Click here to register.

Leanstack Canvas: Business Plan on a Page (Live event)

Sign up now for this live event to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.

The presentation takes place Feb. 15, 6 PM, at the Chester County Library, Struble Room, 450 Exton Square Parkway in Exton.

Leanstack Canvas is a 1-page business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.

Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create. 

Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.

About the Presenter

John Hess is a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship. He has more than 25 years of experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies. John is a public speaker and consultant on banking and systems topics as well as a township planning commissioner. He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.

Click here to register.

Driving Traffic to Your Website: Tips, Tricks, and Strategies

On Feb. 16, 6:30 to 7:30 PM, this online seminar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website resulting in more sales leads.

“Build it and they will come,” was a nice concept for a movie. Unfortunately-build it and they will come does not work for websites. To get people to come to your website you have to pro-actively market it. This seminar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website resulting in more sales leads.

About the Presenter

Cary Baskin has more than 30 years in marketing working for companies like Honeywell and M&M Mars in addition to local technology companies where he developed or launched many hardware, software, and services products in North America, Europe, SE Asia, and Japan.

 In 2011 Cary started The Marketing Department, a website, SEO, and digital marketing agency located in Malvern, founded on the idea of bringing Madison Ave to Main Street with affordable marketing solutions for small businesses. 

The Marketing Department helps clients build their brand, target their ideal customers and generate leads through the Internet. He is a frequent SCORE presenter on Search Engine Optimization, Website Development, and Internet Marketing.

Click here to register.

How to Start an Online Business on a Budget

Learn how to start and build an online business while staying on a budget in this Thursday, Feb. 16 webinar starting at Noon.

Starting a business online has helped entrepreneurs avoid the enormous costs of opening a traditional brick-and-mortar business, but that doesn’t necessarily mean starting an online business is inexpensive.  

In this webinar, Steve Strauss, USA TODAY senior columnist, online business pioneer, and bestselling author will teach you how to start an online business on a small budget.

You will learn the following:

  • The various types of online businesses you can start
  • How to build a shoestring budget
  • How to build and publish your website

About the Presenter:

Often called “America’s leading small business expert,” Steve Strauss is a bestselling author and USA TODAY’s senior small business columnist. An attorney, entrepreneur, speaker, and brand ambassador, Steve’s latest book is Your Small Business Boom!

Click here to register.

How to Start and Operate a Small Business

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know at this webinar Feb. 21, 6 to 7:30 PM.

You have come to the right place if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.

Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business. Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

About the Presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 

Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses. 

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.

Presentation Partners

This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.

Click here to register.

Small Business Cash Flow: Understanding Money Management

Understanding cash flow and money management is critical to tracking profits and reinvesting for business growth.

This webinar, offered Tuesday, Feb. 21, at 1 PM, experienced entrepreneur Julie Brander will share practical ways to manage your cash flow, budgeting basics, and identifying business costs versus expenses.

Managing cash flow is one of the biggest challenges that small businesses face day to day. You need money to pay bills, make investments, pay salaries, and provide growth opportunities. And sometimes it’s a struggle to make the revenue you need to cover all those expenses.

You’ll learn the following: 

  • How cash flows in and out of your business
  • Simple ways to use business and personal budgets
  • Money management strategies
  • How to invest your business profits

About the Presenter:

Julie Brander is an experienced entrepreneur, who has built businesses from the ground up, including manufacturing, wholesale, retail, and non-profit businesses. She has her MBA in Entrepreneurship has taught business courses on a college level, founded a nonprofit with expertise in fundraising.  A dedicated advocate for small businesses with vast experience and knowledge in helping entrepreneurs start and expand their business.

She currently is involved with SCORE, Mentors to America’s Small Business and speaks on a regular basis on business topics for entrepreneurs looking to start and expand their business.

Click here to register.

Getting Started With QuickBooks Online

Using QuickBooks® Online effectively enables you to improve cash flow and increase profitability. This seminar focuses only on QuickBooks® Online software.

At this Feb. 22 webinar, 10 to 11:30 AM, you will learn about:

  1. Getting started with QuickBooks® Online: Setting up your company file and chart of accounts.
  2. Protecting your data with passwords and preferences.
  3. Entering transactions: Recording receipts and disbursements; Managing receivables and payables; recording credit card transactions.
  4. Reconciling bank and credit card accounts.
  5. Creating key reports: profit and loss, balance sheet, open invoices, unpaid bills.
  6. Using classes, job tracking, and billable time and costs.

Millions of businesses and nonprofits use QuickBooks® Online software to manage their bookkeeping. Understanding how to set up and use the software correctly is the key to having accurate reports and useful data to help you run your business.

Using QuickBooks® Online effectively enables you to improve cash flow, increase profitability, and, for nonprofits, better manage programs and funding. This seminar focuses only on QuickBooks® Online software.

About the Presenter

Angela Norkiewicz has 30 years of experience in private industry and public sector accounting, financial systems implementation, and business consulting. 

She is a member of the QuickBooks ProAdvisor Program®, the Institute of Management Accountants, and Project Management Institute.

As a member of SCORE Chester and Delaware Counties Chapter, she volunteers her time to mentor and provide subject matter expertise in QuickBooks to small businesses.

Angela has an undergraduate degree from Drexel University and an MBA from Shippensburg University. 

Click here to register.  

Recession-Proofing Your Business

Economic recession can significantly affect small businesses, but your business can weather an economic downturn if you are properly prepared.

Learn what challenges small businesses face during a recession, what is out of your control and what is in your control, and the simple steps you can take to prepare.

In this Thursday, Feb. 23 webinar at 1 PM, you’ll learn what challenges small businesses face during a recession, what is out of your control and what is in your control, and what simple steps you can take to prepare.

Regardless of the state of the economy, it’s important to control all aspects of your business so you can remain profitable during the good and bad times.

You’ll learn how to:

  • Plan for the most common financial disruptions
  • Manage your debt
  • Manage inventory during supply chain disruptions
  • Grow and maintain customer relationships

About the Presenter:

Julie Brander is an experienced entrepreneur, who has built businesses from the ground up, including manufacturing, wholesale, retail, and non-profit businesses. She has her MBA in Entrepreneurship has taught business courses on a college level, founded a nonprofit with expertise in fundraising.  A dedicated advocate for small businesses with vast experience and knowledge in helping entrepreneurs start and expand their businesses.

She currently is involved with SCORE, Mentors to America’s Small Business, and speaks on a regular basis on business topics for entrepreneurs looking to start and expand their businesses.

Click here to register.

Top 10 Social Media Management Tips for Entrepreneurs

Finally, as part of the February SCORE webinars, this Feb. 23, 6:30 to 7:30 PM webinar will help you feel less overwhelmed about how to manage your business’s social media channels.

This webinar will give you 10 essential tools to get you back on track to success.

This social media checklist covers:

  • Finding the best person to manage your accounts
  • Organizing your content quickly
  • Leveraging your analytics for the best results
  • Identifying tools to improve your process
  • Creating SMART goals to drive engagement

About the Presenter

Carly Simon has dedicated 25 years to helping businesses and nonprofits grow their brand and marketing strategy, build customer relationships, and increase website and foot traffic.

Specializing in adult education, Carly enjoys connecting entrepreneurs with the best resources to launch their business and increase their business’s success.

A former Small Business Development Center consultant, Carly is now an international business marketing executive for Taylor & Francis research journals, writes online marketing courses for universities, and has her own consulting business, See Simon Consulting.

Click here to register.

About SCORE

SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE new year tools like webinars and workshops.

Make a difference as a SCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business webinars and SCORE Chester and Delaware County.

Tags: SCORESCORE Chester & Delaware CountiesSCORE webinars

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