Unexpected Benefits Arise for West Chester Company Who Partnered With Phillies
West Chester’s LifeBrand is reaping some unexpected rewards from its marketing partnership with the Philadelphia Phillies after the team made the World Series, writes John George for the Philadelphia Business Journal.
The sponsorship deal with the Phillies now means that the fast-growing tech company can take employees, investors, and clients to World Series games. The deal guarantees the company four seats in the exclusive Diamond Club at Citizens Bank Park, along with suite access and several other perks.
When LifeBrand — which protects the individual brand of social media users — signed deals to sponsor the Phillies, Eagles, and 76ers, the company was not thinking about the World Series, Super Bowl, or NBA Finals tickets or exposure, said Jemma Barbarise-Kelly, the company’s co-founder and COO.
“We really just were looking for brand awareness,” she added.
As these partnerships cost a lot, the company had to use a significant chunk of the $27 million it had managed to raise in its Series A for marketing.
This strategy has certainly paid off. LifeBrand’s monthly recurring revenues are up 38 percent in the last four weeks and its new subscriber volume is up 171 percent.
Read more about LifeBrand in the Philadelphia Business Journal.
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