West Chester is a walkable town. Many of the businesses stationed in West Chester are heavily reliant on foot traffic to keep their doors open. As fall weather takes over, less people find themselves wanting to walk around, and many businesses may be seeing their slow season start to creep around.

Thankfully, IT Edge is here with some helpful digital marketing tips that can help traffic stay consistent during this cold and rainy season. 

Do you own a small business dependent on physical and website foot traffic? Check out the rest of this quick read to find out how your businesses can maintain customers despite the weather during this fall season. 

A Powerful Web Presence Can Drive Foot Traffic

While some businesses can operate successfully using e-commerce or location based jobs, many businesses, particularly restaurant and retail services, can not. Regardless of where you’re conducting your business, it’s important to have a professional website.

A powerful and properly optimized web presence not only drives search website foot traffic , it can also help drive it to your physical storefront or office. In cases of restaurants or retail stores, having a clean and professional looking website can be considered just as important as having a clean and professional physical location. 

When trying to drive people to a physical location, it’s important to show off your location as much as possible. People like knowing what they’re walking into. Using your website as a platform to display photos of your dining room or bar may make people more inclined to pay a visit. 

Social Media Encourages Customers

In addition to having a powerful and professional website, IT Edge wants you to know the value of having an active and engaging social media presence.

While every business can benefit from having a social media presence, it’s especially important for businesses in the restaurant and retail industries. 

While other businesses may survive without an active social media presence, the restaurant and retail industry is so saturated that it’s important to be able to stand out amongst the competitors. Using this platform to promote your businesses’ environment, changes in menu or stock, sales, and location are all great ways to help drive traffic to your physical location. 

In addition to promoting your physical location, social media accounts are a great way to find new customers. Many social media algorithms promote accounts that post more often, so having a consistent posting schedule can help you reach potential customers you might otherwise not have reached.

Connect With IT Edge Today!

Digital marketing can seem like a foreign language to those who don’t understand it. Are you interested in applying these strategies, but don’t know where to start? Don’t worry, IT Edge is here for you.

With over 400 clients and over 30 years of experience, IT Edge is your resident digital marketing professional. To get started, contact them today!