Free SCORE Workshops for November
SCORE Chester and Delaware Counties are offering the following free SCORE workshops and November business webinars.
Quick Ways to Improve Your Website – A Better User Experience & More Conversions
You only have a few seconds to grab the attention of your website visitors and convince them to stick around. That first impression can be the difference between getting a new customer – or not!
Your website should be professional, trustworthy, and address the needs of your customers.
Learn 18 key ways to ensure that you are providing the best “user experience” possible for your website visitors.
In this Nov. 1, 10 to 11 AM presentation, Mike Simays shows how the best “user experience” can potentially drive more conversions. Whether you have an existing website or are in the process of developing a new one, implementing these valuable tips will ensure a better and more engaging user experience for your customers.
About the presenter:
Mike Simays presents workshops to SCORE clients and owns Customer Journey Pros, a digital marketing agency in Chester Springs, PA.
Simays specializes in Google advertising, website development, copywriting, and general marketing support to small businesses and nonprofits.
He is also experienced in maximizing customer engagement through marketing automation, search engine optimization, conversion rate optimization, customer relationship management, and website design.
Simays has a Marketing degree from the University of Vermont with additional professional development through the University of Illinois and Penn State University.
A Pathway to Business Success: Inclusive Marketing
Just as society evolves, so too do a business’ customers. That means that your marketing plan needs to keep up as well.
This free Nov. 3, 10 to 11 AM online workshop will discuss:
- what inclusive marketing is
- why it’s essential to your business
- provide you with practical examples and takeaways to include all members of your audience in your marketing to build and deepen the connections with them.
About the presenter:
Brandyn Campbell helps businesses build and articulate their commitment to diversity, equity, and inclusion.
The founder of Brandyn Campbell Communications, a boutique DEI consulting firm, she draws on over 15 years of experience creating training and strategy on multiculturalism and cultural competence.
Campbell has worked with clients around the world to provide actionable solutions to infuse diversity, equity, and inclusion throughout their communications and cultures.
Organizations that have benefited from Campbell’s expertise include the NFL, Fortune 500 companies, educational institutions, high-growth startups, and nonprofit organizations.
Maximizing the Customer Experience
This Nov. 9, 10 to 11:15 AM webinar will provide an overview of how to plan your strategy to keep customers coming back, buying more, and referring business to you.
Whether in-store or online, the expectations of today’s customers have changed dramatically. Your customers expect information as well as an experience unique to your business.
This is accomplished in several different ways: Branding, product selection, setting yourself apart from the competition, website design and content, and digital marketing.
This program will provide an overview of how to plan your strategy to keep customers coming back, buying more, and referring business to you.
This program is presented with SCORE Northeast Pennsylvania.
About the presenter:
A SCORE volunteer and nationally recognized speaker, Karl Stearns presents his programs to a wide array of industries.
With a focus on business management, marketing, and sales training, he has helped thousands of attendees to plan and implement strategies to gain new customers, retain existing customers, and grow their businesses.
“Maximizing The Customer Experience” is based on content Mr. Stearns will be presenting nationally during the final part of 2022 and throughout 2023 as part of his Mastermind Business Advisor programs.
How to Reach your Customers More Effectively using Personas
You have a business that offers a product/service, but are you reaching the right customer? Are your customers receptive to your message and are they buying from you?
Most of us start a business because we have a wonderful product or service to offer, but we do not take the time to really understand how that offer will resonate differently with different people. If you can understand what makes your customers tick, you can translate that knowledge into better websites, better content, better campaigns, and better sales!
In this Nov. 10, 10 to 11 AM webinar, you will:
- Gain a better understanding of who your customers are and what they want
- Get tips for creating effective marketing strategies based on customer personas
- Learn how to create customer personas that will help you better target your marketing efforts
- Discover how to use those personas to create more effective marketing content and campaigns
About the presenter:
Ila Awasthi is a SCORE volunteer who has been helping small and medium-sized businesses improve their marketing and increase their leads and sales using digital strategies since 2012.
As a Digital Marketing Consultant, Awasthi has successfully developed ad implemented marketing strategies for businesses in a variety of industries including software and tech, e-commerce and retail, manufacturing, home services, travel, legal, and more.
In-Person Program–Entrepreneurship: Is It for You?
This free Nov. 14 workshop from 10 to 11:30 AM at Pennsylvania CareerLink Chester County will introduce you to various aspects of starting a small business whether purchasing an existing business, or franchise or just starting from scratch.
Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn income from your hobby, this workshop is for you.
How to Start and Operate a Small Business
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
This free webinar Nov. 15, 6 to 7:30 PM, provides an overview of what you need to know to start a small business.
If you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things, this is a webinar for you.
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Farmer’s practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
his program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.
How to Create “Killer Content” for Social Media and your Website
We’ve all heard that “content is King,” but what does that mean?
Original content is what Google and all search engines are looking for when they rank websites and social media sites.
The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.
Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO).
This free webinar Nov. 16, 10 to 11 AM, will show you where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content.
That “killer content” also will raise your visibility in the marketplaces.
About the presenter:
Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.
Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses.
Her clients include small business owners, healthcare professionals, and non-profit groups.
Leanstack Canvas–Business Plan on a Page
This free webinar session, Nov. 17, 10 to 11 AM, will explain how to use the Leanstack Canvas, a 1-page business plan template that helps you deconstruct your idea into its key assumptions.
Leanstack Canvas helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.
Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create.
Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.
About the presenter:
John Hess is a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship.
He has more than 25 years of experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies. Hess is a public speaker and consultant on banking and systems topics as well as a township planning commissioner.
He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.
Make a difference as a SCORE volunteer
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE webinars and SCORE Chester and Delaware County by clicking here.
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