GROW WITH GOOGLE: Get Your Local Business on Google Search and Maps, and Other April Webinars

A man in thought about ideas for small business.
Image via SCORE Chester & Delaware Counties.

SCORE Chester and Delaware Counties is hosting several free webinars and live events in April.

On Tuesday, April 19, join this free webinar, “Grow With Google: Get Your Local Business on Google Search and Maps”.

The webinar, from 2 to 3 p.m., will show how to connect with customers on Google Search and Maps. 

Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? This is the workshop for you. Join to learn how to connect with customers on Google Search and Maps. The webinar will highlight the importance of verifying and how to use your Google Business Profile effectively.

In this session, you’ll be shown how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use your Business Profile to connect with potential customers
  • Tips, tricks, and what’s new!
  • Hands-on demo of features discussed during the webinar

Hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.

Click here to register.

How to Start and Operate a Small Business

On Tuesday, April 19, you can participate in a free webinar, “How to Start and Operate a Small Business.”

The webinar, 6 to 7:30 p.m., will be hosted by attorney and SCORE presenter Frank P. Farmer, Jr.,

This webinar reviews:

  • business planning
  • selecting a business organizational structure
  • fictitious name registration
  • licensing
  • hiring employees vs. independent contractors
  • obtaining tax identification numbers and other related topics (as time permits)

You have come to the right place if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

Join Frank P. Farmer, Jr., in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.

About the presenter:

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.

Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses.

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution and problem-solving.

This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.

Click here to register.

Top Ten Social Media Management Tips for Entrepreneurs

On Wednesday, April 20, join the free webinar, “Top 10 Social Media Management Tips for Entrepreneurs”.

The webinar, from 6 to 7 p.m., will be presented by Carly Simon who has dedicated 25 years to helping businesses and nonprofits grow their brand and marketing strategy.

This webinar will give you 10 essential tools to get you back on track to success. The webinar will share a social media checklist with you.  

Feeling overwhelmed about how to manage your business’s social media channels? This helpful social media checklist will cover:

  • Finding the best person to manage your accounts
  • Organizing your content quickly
  • Leveraging your analytics for the best results
  • Identifying tools to improve your process
  • Creating SMART goals to drive engagement

Simon builds customer relationships and increases website and foot traffic. Specializing in adult education, Carly enjoys connecting entrepreneurs with the best resources to launch their business and increase their business’s success.

A former Small Business Development Center consultant, Carly is now an international business marketing executive for Taylor & Francis research journals, writes online marketing courses for universities, and has her own consulting business, See Simon Consulting.

This program is being presented in partnership with The Chester County Library.

Click here to register.

How to Create “Killer Content” for Social Media and your Website

On Tuesday, April 26, learn how to “create killer content for social media and your website.”

The free webinar, from 10 to 11 a.m., will be presented by Judith Lee, a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties.

Learn where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content. Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects. 

We’ve all heard that “Content is King,” but what does that mean? Original content is what Google and all search engines are looking for when they rank websites and social media sites.

The more original content you have on your social media and your website, the higher your business will rank in organic searches of the World Wide Web.

This SCORE seminar will show you where professional content creators go for ideas, information, photos, and videos, and then put it all together to create original content.

Even if you do not consider yourself to be a writer or artist, you can learn how to create content that will engage prospects and optimize your business’s ranking on search engines (SEO). That “killer content” also will raise your visibility in the marketplaces.

Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that “levels the playing field” for small businesses. Her clients include small business owners, health care professionals, and non-profit groups.

Click here to register.

Customers and Competition: Getting the Inside Data

On Thursday, April 28, join this free webinar and learn about “Getting the Inside Data”.

The webinar, from 10 to 11 a.m., will be presented by Sam Bardarik, a SCORE volunteer and the Business and Career Librarian at Chester County Library. 

Are you an aspiring or current small business owner wondering how to get the data needed to drive your business decisions toward success? Join this in-depth walkthrough of the ReferenceUSA database.

Using easy-to-read, custom visualizations, it provides the data needed to answer business questions like:

  • Where should I locate my business?
  • Who are my competitors?
  • Who are my potential customers?
  • What are my best advertising strategies?

This workshop will also provide a brief summary of other business resources available for free through the Chester County Library.

Bardarik connects community members to the best databases, guides, books, community organizations, websites, and other resources available for starting or growing a business, navigating the job search, and building career skills.

Click here to register.

About Score

SCORE, the nation’s largest network of volunteer business experts, is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Since 1964, they have provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985, with 120 dedicated volunteers today who provide confidential mentoring at no charge and offer business seminars, workshops and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE by clicking here. 

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