West Chester-based Quadratec has promoted Eric Ammerman, a 10-year veteran of the company, to director of creative content, writes Donna Rovins for the Daily Local News.

Ammerman will oversee the company’s print catalog, along with its digital product pages, YouTube channel, and Torque editorial section. His responsibilities will include “designing, framing, and driving Quadratec’s creative efforts to ensure there is a consistent brand experience on the company’s digital and print platforms.” The company specializes in aftermarket parts and accessories.

“I am thrilled to be part of a company that has content at its heart to better engage with our customers, educate them about their vehicles, and improve their buying experience with us,” said Ammerman.

Ammerman previously led the internal video department and YouTube channel. He also headed its project vehicle build that was one of the “Battle of the Builders” nominees at the 2021 Specialty Equipment Market Association show.

“Eric’s significant knowledge on how today’s audience consumes content is invaluable as we launch our content division, and we are excited to see the continued evolution of content under his leadership,” said Quadratec CMO Ralph Mondeaux.

Read more about Quadratec in the Daily Local News.