As ‘the World Shifts to What We Do,’ QVC Still Occupies the Throne of Live Shopping

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Image via QVC.

With 35 years of unmatched live sales, West Chester-based QVC remains the company to beat as e-commerce giants start joining the world of live shopping, writes Lauren Debter for Forbes.

Despite the pandemic, QVC, along with its sister channel HSN and several smaller clothing and home décor brands, managed to deliver a whopping $14.2 billion in revenue in 2020 for publicly traded Qurate Retail.

Many have noticed this success and are now vying for their piece of the live-shopping pie. In addition to Amazon, Facebook, and TikTok, traditional retailers such as Macy’s, Nordstrom, and Urban Outfitters are joining the fray.

It is expected that livestream shopping in the U.S. will grow four-fold to $25 billion over the next two years. With 22 million active customers, Qurate is by far the largest in the field, and it’s still growing. In the past 12 months, the company’s shares have delivered total returns of 300 percent.

“The world is shifting to what we do,” said Qurate CEO Mike George. “As we see others copy what we do, it motivates us to move that much faster to expand our leadership.”

Read more about QVC in Forbes.

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