New Casino Forces Chadds Ford Newsletter to Change Its Logo

David Bjorkgren
By
Image via Elizabeth Robertson, Philadelphia Inquirer.
Above is the casino logo. Below is the Chadds Ford Live logo, before it was changed.

Emily Myers was pleased in 2009 when she found a particular font for the “Live” part of the logo on her online newsletter, Chadds Ford Live, writes Christian Hetrick for The Philadelphia Inquirer.   

“It just looked like it was made for that word,” Myers said.

Now, the owners of Philadelphia’s newest casino, Live! Casino and Hotel Philadelphia, say she can’t use it. They’re afraid it will confuse consumers with their trademarked logo.

Myers, not wanting a costly legal battle, agreed to change the logo.

But the casino’s request might actually have been the harder legal battle, law professors say.

“There’s a real hurdle to showing there’d be any sort of consumer confusion,” said Paul Gugliuzza, a Temple University law professor. “When you see the word ‘Live’ plastered on the side of a casino, you’re not thinking ‘Oh, that same company is behind this local newsletter’ and vice versa.”

Two similar logos wouldn’t decide the case.

Even so, Chadds Ford Live is busy redesigning its logo, updating its website, and replacing pens and credit card holders that had the mark.

“We have a whole lot of references to Chadds Ford Live,” Myers said. “It’s no small job.”

Read more about Chadds Ford Live in The Philadelphia Inquirer.

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