SCORE Keeps Small Businesses A Step Ahead With Free Webinars

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SCORE Chester and Delaware Counties is hosting these free seminar in February.

 
How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money
 
On Tuesday, Feb. 9, this free webinar can show you “How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save You Money.”
 
This webinar, at 1 p.m., will teach you how packaging can do more for your business than protect your shipments – including building your brand and cutting costs.
 
Increased online shopping during the pandemic means consumers are being flooded with more packages than ever. Packaging can make your shipments stand out from those of other businesses and products, while helping reduce damages and save money.

In this session, Kim Dixon, FedEx Office Executive Vice President & Chief Operating Officer, will discuss key packaging considerations for small-business shippers and share how optimizing your packaging can increase customers’ satisfaction and even reduce waste and cost.

You’ll learn about:

  • Packaging Basics for brand new shippers to save money in the long run
  • Custom-branded boxes and other packaging options to market your business
  • How to understand and calculate dimensional weight to decrease estimated shipping costs
  • How to utilize the experts at the FedEx Packaging Lab for package, freight and material testing to ensure better protection for your shipments and help reduce customer damage claims

About the presenter:

As Executive Vice President and Chief Operating Officer of FedEx Office, Kim Dixon leads a network of 2,100 digitally connected retail stores and customer locations, and 19 centralized print production facilities.
 
Nearly 200,000 customers turn to these locations every day for expert print capabilities, customized packing and shipping, and same-day delivery, making it a one-stop shop for small-business owners. 
Under Dixon’s leadership, FedEx Office team members take great pride in understanding each customer’s needs, developing innovative solutions and delivering world-class service that bring their visions to life, watching start-ups grow into thriving businesses.
 
This webinar is sponsored by FedEx. 
 
To register, click here
 
Get Your Local Business on Google Search and Maps
 
On Thursday, Feb. 11, this free webinar will show you how to “Get Your Local Business on Google Search and Maps.
 
This webinar, at 2 p.m., will teach you how to create and manage a Business Profile on Google from start to finish.
 
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.
 
In this session we’ll show you how to:
  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use your Business Profile to connect with potential customers

The webinar is hosted by Cheri Bales, M.A., owner of Hannah/Gold Communications LLC, and a Certified SCORE Kalamazoo/SW Michigan Mentor. 

About the Presenter:

Cheri Bales has more than 30 years of experience in marketing strategy with business and education and regularly helps small businesses select the right marketing mix, then implement and evaluate it.

She is a regular SCORE presenter and did 23 live marketing and social media webinars for SCORE between April and August 2020.

She is a marketing strategist who helps small business owners break down the steps to marketing success.

This webinar is sponsored  by Grow With Google. 

Click here to register. 

Mastering Finances for Black-Owned Businesses

On Tuesday, Feb. 16, take this free webinar to learn about “Mastering Finance for Black-Owned Businesses”.

This webinar, at 1 p.m., will help you get more informed about your finances, understand your numbers, and make better financial decisions.

According to SCORE’s Megaphone on Mainstreet study, 8.8% of black-owned businesses described their business now as profitable and growing, while 56.3% reported as NOT profitable.  A key to the success of any business is financial literacy and being able to master your numbers.

Join this educational webinar, presented by Owner & CEO of PKJ Consulting Phyllis Johnson, that will break down this critical element of business success into simple terms, so you are more informed, understand your numbers and can make better financial decisions.

This session, hosted by Phyllis Johnson,  owner & CEO of PKJ Consulting, will guide you on:

  • Understanding the alliance between personal and business finances
  • How to read and use financial statements
  • How to measure your company’s financial health
  • Accounting basics (including accounting software)
  • How to use cash flow forecasts
  • Business risk and how to manage it
  • How trusted advisors can help your business (and how to vet them)

About the presenter:

Phyllis Johnson launched PKJ Consulting in 2015.

PKJ Consulting is an Accounting & Consulting Services company for small businesses that provides accounting, bookkeeping, consulting, taxes, payroll, consulting, and startup services.  

She started her company because growing up in the Bay Area of California, she saw a lot of small businesses startup and close due to lack of resources, planning, and assistance. She became passionate about wanting to help small businesses.

Phyllis believes that continuing education allows her to learn and grow as a person and also allows her to fully help other entrepreneurs.

She holds a B.S in Business Administration with a minor in Accounting and Finance from Pepperdine University, a MBA from UNLV with a focus in Entrepreneurship Management, her Professional in Human Resources Certification, is QuickBooks Online Elite Pro Certified, and Microsoft Office Certified.

Click here to register. 

Choose the Right E-Commerce Technology to Grow Your Small Business
 
On Thursday, Feb. 18, this free webinar shows you how to
“Choose the Right E-Commerce Technology to Grow Your Small Business”.

The webinar, at 1 p.m., is hosted by Ryan P. Kelly, Vice President of Global E-Commerce Marketing for FedEx Services, 

Discover how the right technology can help you scale up, improve efficiency, and create a friction-free customer experience.
 
There are three critical components to success for an online business – a product that consumers want, building a strong brand, and selecting the right technology at the right time.
 
Evaluating and choosing the right technology can be overwhelming – especially as you’re starting up and growing fast.

Ryan Kelly, FedEx Vice President of Global E-Commerce Marketing, will break down the steps you need to take to navigate the options and highlight real examples of what technologies some small businesses are using to successfully grow their online business.

Tune in to help make the best choices for your business and products.

You’ll learn about:

  • Multi-channel selling and the pros and cons of selling on your own online store versus marketplaces
  • The most important e-commerce platform capabilities to consider
  • Other types of technologies to help grow your business
  • When and how to upgrade or add technology solutions

About the presenter:

Ryan Kelly is responsible for the leadership and strategic direction of the enterprise’s global e-commerce vision.
 
With more than 20 years in the financial and logistics sectors, Ryan has extensive experience in leading strategy, sales, marketing, product management, research, and communications teams.
 
This background has given him an inside view of the many vital parts of successfully launching and scaling a business.
 
Combined with his “customer-first” approach, his expertise has helped him establish strategic relationships within the broader e-commerce ecosystem to aid small businesses.
 
His passion for helping businesses of all sizes – from start-ups to Fortune 100 companies – makes him a popular speaker on e-commerce, supply chain and logistics, and returns-related topics.
 
This webinar is sponsored by FedEx. 
 
Click here to register. 
 
How to Start and Operate a Small Business
 
On Thursday, Feb. 18, take this free webinar to learn “How to Start and Operate a Small Business”.
 
This webinar, 11 a.m. to 12:30 p.m., is hosted by attorney and SCORE presenter, Frank P. Farmer, Jr.
You have come to the right place, if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.

If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.

Join a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.

Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

About the presenter:
 
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980. 
 
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses. 
 
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution and problem solving.
 
Click here to register.
 
Getting Certified as a Woman Owned Business
 
On Tuesday, Feb. 23, take this free webinar to learn about “Getting Certified as a Woman Owned Business”.
 
This webinar, 11 a.m. to noon, is hosted by Colleen LaCoss is the certification manager with the Women’s Business Enterprise Center – East.
 
This is a guide to the importance, process, and benefits of WBE Certification, plus resources for women entrepreneurs.

Becoming certified as a Women’s Business Enterprise (WBE) is about so much more than being able to attach the colorful “women owned” logo to your business card.

It’s about opening up doors to a network of thousands of other women entrepreneurs and hundreds of corporate and government partners looking to work with women-owned businesses.

We’ll show you how to gain this prestigious certificate and use it to build your business!

We will cover:

  • The eligibility requirements so you can know if certification is right for you
  • The process, costs, documents required and what to expect
  • The benefits and opportunities available to certified women owned businesses

Who should attend:

  • Established women-owned businesses (brand new businesses welcome!)
  • Businesses interested in obtaining corporate or government clients
  • Anyone interested in certification, whether you are unfamiliar with it or already certified

About the presenter:

Colleen LaCoss is the certification manager with the Women’s Business Enterprise Center – East, leading a team that certifies and serves over 1,500 women owned businesses each year, and growing!
 
Colleen began her career working with the Girl Scouts, and since has managed numerous non-profits and associations, helping them to grow membership and engagement and achieve their missions.
 
She is a jack-of-all-trades, having successfully lead efforts across all aspects of non-profit management, including strategic planning, education, marketing and branding, special events, membership growth, process management, and committee and board of directors coordination.
 
Her strategy includes a lot of creativity, and she’s not afraid of a little chaos. In her own words, “I love coming to work every day to a place where women are empowered to change the world.”
 
Click here to register.
 
Shoestring Solutions to Common Startup Issues
 
On Tuesday, Feb. 23, this free webinar will offer “Shoestring Solutions to Common Startup Issues”.
 
This webinar, at 1 p.m., is hosted by “America’s small business expert,” Steve Strauss, best-selling author of The Small Business Bible and USA TODAY senior small business columnist.
 
The webinar will help you understand what the most common startup pitfalls are and how to avoid or solve them – without spending a lot of money!
 
The idea of starting a business can be quite daunting, and especially in today’s times.

In this hands-on startup webinar,  and author of , Steve Strauss will help you understand what the most common startup pitfalls are and how to avoid or solve them – without spending a lot of money!

Topics of this session include:

  • Getting a website for free (or almost free!)
  • DIY legal and operations
  • Marketing on a shoestring
  • And more…
About the presenter:
 
Steve is a one-of-a-kind presenter as well as an attorney, thought leader, and the author of 17 books. His content and media appearances reach millions.
Steve regularly speaks around the country and around the world and he is often tapped to be a spokesperson for companies like Bank of America and Microsoft.
 
He sits on advisory boards for the World Entrepreneurship Forum, SCORE and P&G. The Strauss Group creates exceptional content for Fortune 500 companies down to small chambers.

Steve’s latest venture is the tech startup, TheSelfEmployed.com.  Steve has a combined 100,000 social fans/followers/likes.  He also really dislikes ketchup.

Click here to register. 
 
Leanstack Canvas – Business Plan on a Page 
 
On Thursday, Feb. 25, take this free webinar to learn how to create a “Leanstack Canvas – Business Plan on a Page.” 
 
This webinar, 11 a.m. to noon, is hosted by John Hess, a SCORE mentor volunteer and a professor at West Chester University where he teaches finance and entrepreneurship.
 
Leanstack Canvas is a 1-page business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single page business model.

Business plans take too long to write, are seldom updated, and almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create. 

Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business – faster.

About the presenter:

John Hess has more than 25 years experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies.  John is a public speaker and consultant on banking and systems topics as well as a township planning commissioner.  

He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.

Click here to register.

Expand to New Markets with Small Business International Shipping

On Thursday, Feb. 25, this free webinar will show you how to “Expand to New Markets with Small Business International Shipping”.

This webinar, at 1 p.m., is hosted by Stephen L. Smith, Marketing Director for FedEx Services.

Find out how to speed up growth by shipping to international customers, with less paperwork and fewer obstacles than you may think.

Many small-business owners want to speed up growth by selling and shipping to international customers, but don’t know where to start.

Navigating the many processes and requirements may seem overwhelming, but with the right guidance, international shipping can be simpler than you might think.

In this webinar, Stephen Smith, discusses how to prepare for shipping internationally.

You’ll learn about:

  • How to choose and use International solutions, services, and resources
  • The basics of customs brokerage and clearance activities
  • Getting a rate, filling out documents, finding codes/customs documents/duties & taxes
  • Overcoming common obstacles and preventing delays

About the presenter:

Stephen Smith supports FedEx Logistics (Supply Chain, Freight Forwarding and Customs Brokerage), Sensor Based Logistics and the enterprise Healthcare vertical.

During his 16-year FedEx career, he has gained a deep understanding of international shipping as Marketing Manager for FedEx International Deferred and Express products and roles on several international marketing teams.

Stephen has experience supporting multiple small businesses including his father’s 35-year air conditioning and heating company, and his wife Elizabeth’s small animal veterinary practice.

This webinar is sponsored by FedEx. 
Click here to register. 

SCORE, the nation’s largest network of volunteer business experts, is dedicated to helping small businesses get off the ground, grow and achieve their goals.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985, with 100 dedicated volunteers today who provide confidential mentoring at no charge and offer business seminars, workshops and webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE by clicking here. 

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