DuckDuckGo, a Paoli-based search engine and Google rival that prides itself on protecting user privacy, recently topped 100 million daily searches for the first time, writes Brooke Crothers for Forbes.

The search engine created by Gabriel Weinberg achieved the milestone on Jan. 11 with 102,251,307 queries. DuckDuckGo previously reached the milestone of 50 million searches per day in November 2019, which means that it took a little more than a year to double that number. It reached 30 million searches in October 2018.

Despite the significance of this achievement, DuckDuckGo still does not represent an immediate threat to Google, which processes billions of searches per day.

However, what makes DuckDuckGo stand out in a sea of other search engines that are vying for people’s attention is its approach to user privacy. It does not collect or share any personal information. This means that it has no personal data to sell and that it will not follow users with ads the way Google does, since it is not storing their search history.

DuckDuckGo’s increasing popularity proves that privacy matters to a growing number of people.

Read more about DuckDuckGo in Forbes here.