Birchrun Hills Farm in Chester Springs Gets Creative with Tastings to Help Offset Pandemic Losses
Feeling the strain from the COVID-19 pandemic, Birchrun Hills Farm in Chester Springs has taken cheese tastings into the virtual world to offset some of its losses, writes Jenn Ladd for The Philadelphia Inquirer.
Sue Miller, Birchrun Hills Farm co-owner and operator, said that the dairy farm has felt the hit from shutdowns particularly hard since restaurant sales are nearly 80 percent of its regular business.
So, she decided to give online cheese tasting a try.
“We had a pretty supportive response immediately in our region with people who already knew about our cheese,” said Miller. “And then we started doing a lot for corporate tastings or for corporate events, and that cheese has gone all over the country.”
For corporate tastings, Birchrun sends out boxes of cheese to the HR division of companies. Then, guided tastings are held online either in between Zoom meetings or at the end of the workday.
For some, these tastings are the first time they have tried handmade cheese from a small producer.
“What’s really unique about us,” said Miller, “is that we made all (the) cheeses. (They) really represent our milk.”
Read more about Birchrun Hills Farm in The Philadelphia Inquirer here.
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