Centric Bank is inviting students to participate in a nationwide video contest entitled “Lights, Camera, Save!” and sponsored by the American Bankers Association Foundation. The program goal: to engage teens in educating themselves and each other about saving and using money wisely.
“We’re looking for creative, innovative concepts to illustrate unique savings scenarios,” said Patricia (Patti) A. Husic, President and CEO of Centric Bank. “The only limits are the students’ imaginations! Winning videos will be posted on YouTube and viewed by people across the Commonwealth.”
According to Visual Capitalist, saving is in vogue among Gen Z.
“We are meeting this generation on their channels of choice,” said Husic. “And we’re excited to capture some of the creative spirit and money management habits of this frugal and fiscally responsible demographic.
“We believe it’s critically important for young people to understand financial literacy, financial health, and financial independence. And we realize that to reach teens with a message of the importance of saving money, we need to engage them on video. Last year, 18 students submitted videos on the importance of saving money, representing high schools from Philadelphia and central Pennsylvania. We loved their mix of video and messaging.”
In January 2019, Centric Bank awarded Taylor Brown of Central Dauphin High School in Harrisburg with a $500 prize for her “Cash Flow” original song and video submission. One of several high school students recognized, Brown’s winning Centric Bank video was submitted to the ABA Foundation national competition, and she won third place. The first place prize is $5,000, plus a scholarship for a teacher at their school to attend the annual Jump$tart National Educator Conference; second place is $3,000; and third place is $1,000.
“I participated in this competition because I saw it as an opportunity to combine my passion for songwriting with an important message about finances,” said Brown. “I am extremely grateful to CEO Patti Husic and the Centric Bank team for selecting my video and for submitting it nationally. The prizes were awesome, and Centric’s enthusiasm for educating local youth about the importance of saving is helping us prepare for a bright future.”
Contest Details & Prizes
The contest is free and open to all students age 13–18, with the videos of local winners receiving cash awards of $500, $250, and $100 from Centric Bank. The entry period runs through Dec. 3, and winners will be announced in December. Local winners will go on to the national competition where they could receive awards of $1,000, $2,500, or $5,000. Equally rewarding — if one of the local students is a top-three national winner, his/her school will win a scholarship to attend the 2020 Jump$tart National Educator Conference.
Please contact the marketing department at 717-657-7727 for a Contestant Submission Packet. Additional contest details can be found by clicking here.
Fun Facts About Gen Z
- 65 million young people comprise Gen Z in the United States, accounting for the world’s largest population at 26 percent.
- Born between 1995 and 2012.
- Eighty-eight percent are optimistic about their future.
- On average, they use five screens, switching among them for different purposes: smartphone, TV, laptop, desktop, and tablet. That’s compared with the Millennial Generation’s three screens. (International Business Times)
- Showing great entrepreneurial spirit, 72 percent of high school students say they want to start their own business someday, while 61 percent of college students would prefer to be entrepreneurs rather than employees. (Inc.)