Qurate Retail Group has chosen Leslie Ferraro, a former Disney executive, to lead the combined QVC and HSN brand in the newly created role of president of QxH, starting Sept. 16, writes Jeff Blumenthal for the Philadelphia Business Journal.

Ferraro will report directly to Qurate CEO Mike George and will work out of West Chester.

“Leslie’s extensive experience driving growth and innovation, particularly her impact on a global scale at Disney Parks and Resorts, the world’s preeminent experiential brand, fits perfectly with our focus on delivering the world’s most engaging shopping experiences across all platforms and devices;” said George.

Ferraro worked for Disney for nearly two decades, leading Walt Disney Parks and Resorts’ marketing, sales, and travel operations.

In May 2015, she was named president of Disney Consumer Products. In that role, she led the Disney Store and retail businesses that deliver products for the Disney, Pixar, Star Wars, and Marvel brands. She left Disney in February 2016.

Read more about Leslie Ferraro in the Philadelphia Business Journal here.