LinkedIn Tips for Job Seekers


There seems to be a lot of downsizing and reorganizing going on in companies in the region, which has led to the growth of our organization with a lot of new jobseekers, even though we have a mix of employed and self-employed who come to learn and network. Some of our members have outplacement services available to them and others do not.

For many folks, they are like “deer in headlights” and don’t know what to do, as the job search process has changed so much since they last looked for a position. Resume trends have certainly changed and LinkedIn has evolved since it was launched in 2003.

If you ask 10 resume and LinkedIn profile writers for their recommendations, you may get 15 different answers and, as a jobseeker, you only care that the advice works.

Here are some of the suggestions I would like to share if you are in career transition or thinking about making a change.

  • Before you make edits to your profile, review the sharing edits
  • Optimize your headline with key titles and keywords (same technique as link in #5 below)
  • Make sure your have a photo that is friendly and charismatic and you can even see what others think about it by using Photofeeler.
  • Customize your LinkedIn URL.
  • Embellish your job titles up to 100 characters.
  • Make sure you have the right keywords in the Skills and Endorsements section (same technique as link in #5 above and you can also use Google Trends).
  • If you don’t have over 500 connections, then start connecting. Read more.
  • Include a bullet pointed list of keywords in the About section and put them in alphabetical order so the reader can logically process the list and see if you have the “must have” requirements for the position.
  • Get active on the platform and write articles and also include them in your publications section.
  • Use Feedly to generate links of articles with relevant content in your areas of interest so you can write some commentary with the article link and share it on your Home page as well as in groups. Make sure you also like, share, and comment on other people’s posts.
  • It is essential that you have a current position listed (20xx – present) and not one with an end date so the algorithm with help, versus hurt, you. This might be a great reason for you to volunteer for an organization of your interest, as you will both benefit. List your volunteer role as your current job. Read this one article and
  • Take advantage of the online interview coaching feature that is currently being rolled out.
  • Explore the Resume Builder LinkedIn is rolling out to premium members. If you have a premium account, here is the
  • Build a custom word cloud banner for free using WordArt or create a banner in Canva or Over. You can also use WordArt and co to aid your text analyzation of job descriptions. This will help you with keyword searches so you can wordsmith these into your resume and Linkedin profile.
  • Your public profile visibility should be open.
  • Use Boolean searches in LinkedIn or for LinkedIn in Google to find connections in companies.
  • Write a variety of introduction requests for different situations.
  • Check who has viewed your profile and reach out to the people who have looked at your profile.

Don’t miss our upcoming featured events. If you are a working adult, come learn and network with us.

  • 9/3/19 Your Rearview Mirror: Leverage Your Network to Safeguard Your Career
  • 9/4/19 Salary Negotiation: Know the Rules of the Game
  • 9/7/19 LinkedIn Part 1 of 3
  • 9/9/19 Meaning, Impact, & Legacy in Mid-Career
  • 9/10/19 How to Build Your Personal Brand Equity
  • 9/10/19 Video Interviews
  • 9/10/19 Website Setup in 10 Steps
  • 9/25/19 Women’s Workshop, Follow Up Calls, a personalized The Book of You®, & The Birkman Method® personality assessment > What Do You Want From Your Career and How Do You Get It?
  • 10/3, 10, 17, 24, 31/19 An Alternative Path to Job Search Success (a 5 session series especially helpful for the long-term unemployed)
  • 10/26/19 All Day Hands-on Job Search Accelerator

Need to accelerate your job search or manage your career? Explore our kickstarter offerings.

Missed the previous LinkedIn article? Click here!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit of almost 4300 members providing career education and networking. Contact Lynne by phone at 484-393-2951, email at, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at Check out the new website!


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