Just as we’ll soon find out who will be cutting down the nets tonight as this year’s national champion in college basketball, we’ll also soon discover who is going to be $100,000 richer as the winner of Qlik’s free Bracket Challenge.

The software company based in King of Prussia tipped off its annual Bracket Challenge last month when it hosted former Villanova Wildcat Kris Jenkins, whose title-clinching 3-pointer in 2016 will forever be one of the most famous buzzer-beaters in the sport’s history, as he picked his winners for each of the NCAA Tournament’s 63 matchups.

As participants filled out their brackets, they could take advantage of Qlik’s Associative Experience, which provided all types of insight and statistics, to help them make the most informed decisions.

The Bracket Challenge is but one paradigm that illustrates Qlik’s vision of a data-literate world, where everyone can use data to solve their most challenging problems. Qlik does business in more than 100 countries and serves 48,000-plus customers around the world, as companies in almost every industry use its products to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward.

“Qlik has the premier analytics platform,” said CEO Mike Capone. “It’s not just a tool. It’s a way to actually embed analytics into every process inside of your company and create an open, scalable platform that runs anywhere.”

There’s no doubt that data has the power to transform business and improve society, and Qlik, which moved its headquarters from Sweden to Radnor in 2006 and recently from Radnor to King of Prussia, can be found on this cutting edge. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights.

Businesses of all shapes and sizes have learned from Qlik that big data leads to big ideas, as Qlik counts the likes of Shire, Raymond James, Deloitte, and Planet Hollywood among its clients.

Even Condé Nast, a mass media company that dominates the world’s magazine market through print publications like Vogue and Vanity Fair, has utilized Qlik to transform its wealth of data into key insights that drive smarter business decisions.

“Our focus has always been actionable insights,” Karthic Bala, Chief Data Officer at Condé Nast, said in this video. “It’s not about data just for the sake of capturing data. How do you take that and make it actionable for someone?”

“With digital, you know how long people are spending on an article, what articles people are most interested in,” said Danielle Carrick, a member of Condé Nast’s Business Intelligence Team. “You can crunch those numbers, put it together, and learn a lot more about your audience and your business and where you can improve.”

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