Lincoln University – the nation’s first degree-granting historically black university, which turns 165 years old this year – is looking to rebuild its brand over the next five years, writes Ryanne Persinger for The Philadelphia Tribune.

According to university president Brenda Allen, “in five years, people who don’t know us will know us then.”

To achieve this, according to Marybeth Gasman, a higher education professor at Penn who has been studying HBCUs for decades, the university has to let people know what sets it apart.

“The institution has excellent STEM programs,” she said. “They also have a beautiful campus with first-rate facilities.”

Allen believes the majority of jobs in today’s economy and the future will require well-rounded students with technological expertise. So Lincoln is working on developing a strong student intellect to prepare them for rapid changes in technology.

Meanwhile, Lincoln has restructured its administration to improve its presence in Harrisburg and offer a better support system for students.

The change has had tangible results, with 2,100 undergraduate and 254 graduate students now enrolled, compared to 1,897 and 221 in 2017.

Read more about Lincoln University in The Philadelphia Tribune here.

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