The West Chester-based Qurate Retail Group, which includes the QVC brand, has ceased operations of its television network and digital platforms in France.
“The decision to halt our QVC France operation was carefully considered, as QVC France had underperformed against financial and operational expectations, in large part due to unique in-market structural challenges and market dynamics that evolved in the years following the launch of the operation,” said Aidan O’Meara, President of Qurate Retail Group International. “We determined that these challenges were impacting our ability to develop our business in the manner we expected. We want to thank our QVC France team members for their dedication, commitment, and professionalism throughout this period.”
As a result of this decision, QVC will be able to better allocate its annual investment in France into other markets to drive sustainable organic growth. Further, many corporate functions within QVC are shared across the European markets, and the company believes that this action will allow the teams to better focus on other existing markets.
One hundred and fifty-four team members at QVC France will be impacted by the closure. QVC customers in France will still be able to shop with QVC through its QVC UK and QVC Germany commerce platforms.
Outside of the U.S. and France, QVC serves approximately 4.6 million customers in Germany and Austria, Italy, Japan, and the United Kingdom and Ireland. QVC also serves customers through a joint venture in China.