It’s the tradition of excellence that started in 1919 with founder Robert W. Baird and his guiding principle: Clients come first. And it’s the understanding that everything Baird has accomplished since then has been because of those clients.
Robert W. Baird formed Baird in Milwaukee, Wisconsin after World War I. As the world’s appetite increased for the goods produced by industrialized capitalism, Milwaukee served as a major manufacturer of its future gear, valve, and turbine.
As business in Milwaukee boomed, the demand for financing surged and a young Baird answered the need by underwriting bonds. In 1919, Baird merged the bond desk of his current employer with another bond desk to form First Wisconsin Company, which later took the name of Robert W. Baird & Co. Incorporated after joining the New York Stock Exchange in 1948.
Celebrating 100 years this year, Baird has navigated through economic downturns by staying true to its values: keeping its clients first and integrity in everything it does. Its track record shows a company steadfastly focused on the long-term financial benefits for those it serves.
And, as it begins the next leg of its journey, the value of its experiences and achievements along the way have and will continue to be measured in terms of what it does for its clients.
Click here to view Baird’s interactive historical timeline and access other information about the company’s history.