QVC Continues as Title Sponsor of the West Chester Christmas Parade

By

By Leigh Green

The Greater West Chester Chamber of Commerce is thrilled to welcome QVC again this year as the title sponsor of the annual Christmas parade.

QVC continues their role as the spectacular holiday tradition of the QVC West Chester Christmas Parade routinely thrills and entertains a live audience of more than 40,000 people every year.

QVC’s enduring support and participation will include both live and post-live holiday broadcasts of the parade into over 100 million households across the country.

This big city parade in a small town features spectacular floats, giant inflatable character balloons, marching bands, dance troupes, performance groups and antique cars.

Santa’s jingle bells will be heard throughout the streets as he rides through downtown West Chester.

At the heart of the parade has always been the community itself, with support from countless local businesses and volunteers.

QVC, as both a local entity and globally-recognized company, propels the parade onto a national stage with its holiday programming on December 24-26, which features highlights of the parade.

Mark Yoder, Chamber President, welcomes QVC as the returning title sponsor. “We are proud to have QVC as our title sponsor for this marquee event in West Chester. To have a global retailer and its employees support the West Chester community in this way exudes what it means for an organization to be part of the fabric of their community,” said Yoder. “This event is the shining star of West Chester and Chester County, and we are proud to be able to bring it to life with the support of our sponsors.”

“The West Chester Christmas Parade is a wonderful way to bring our local community together to connect in the spirit of the holidays,” said Suzanne Quigley, Director of Corporate Responsibility for Qurate Retail Group, which is comprised of seven leading retail brands – QVC, HSN, zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.

“As the returning title sponsor, QVC is especially excited to showcase the magic of this hometown tradition with our millions of viewers across the country as part of our live and special programming.”

Tens of thousands of spectators now await the QVC West Chester Christmas Parade, which will mark the beginning of the 2018 Christmas season for the Greater West Chester area.

See all the details at https://greaterwestchester.com/events/west-chester-christmas-parade/

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Leigh Green is a freelance writer and owner of Leigh Green Copywriting. Her focus is providing content for small business owners. 610.739.5855 | LeighCGreen@gmail.com | www.LeighGreenCopywriting.com

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