The Lavazza Group – based in Turin, Italy and among the world’s largest coffee companies – has agreed to acquire West Chester’s Mars Drinks from Mars, Inc.
“Mars Drinks has been an important part of our business for many years, and while it’s always hard to say goodbye to great brands, valued Associates, and friends, we believe now is the right time for a change,” said Grant F. Reid, CEO/Office of the President of Mars, Inc., which is based in McLean, Va.
“We are confident this decision will better enable long-term success for the Drinks business with Lavazza – a company that shares our values and has a dedicated focus on beverages – and will allow the business and its Associates to continue to thrive.”
Sources have indicated that all jobs at Mars Drinks will remain in Chester County.
“This acquisition fits perfectly within our international expansion strategy, the objective of strengthening key markets, as well as the pursuit of having an even closer relationship with end consumers,” said Antonio Baravalle, CEO of the Lavazza Group. “Indeed, this acquisition strengthens the Lavazza Group’s position in the OCS (Office Coffee Service) and Vending segments, which offer considerable opportunities for growth and development.
“Today’s transaction with Mars, Incorporated is consistent with a common vision and shared values between two prominent family-owned companies who have a strong focus on delivering quality products with uncompromising commitment to our employees and associates, with a long-term vision.”
Through the deal, the Lavazza Group, in accordance with its strategy of consolidation at the international level, will acquire Mars, Inc.’s coffee businesses in North America, Germany, the U.K., France, Canada, and Japan, including its related systems and its production facilities in the U.K. and U.S.