BB&T Aims to Preserve Community Banking Feel in Philadelphia Region

Image via Michelle Caffrey, Philadelphia Business Journal.

BB&T is following up its acquisition of two of the region’s largest banks, Susquehanna and National Penn, with assurances that it plans to preserve the community banking feel in the region, writes Jeff Blumenthal for the Philadelphia Business Journal.

These assurances follow BB&T’s post-acquisition shakeup of its recent purchases. The acquisitions positioned BB&T as the Philadelphia region’s sixth largest bank, with 113 branches handling 3.76 percent of all deposits

However, despite that and the fact that BB&T is now one of the 10 largest banks nationwide, it aims to run its regional operations with a community banking feel. Kelly King, Chairman and CEO of BB&T, said that for the first time in its history, the bank does not have plans to change its culture.

This also means that BB&T will not split oversight of its different banking divisions. In fact, all of BB&T’s business lines in the region will be supervised by the Philadelphia Regional President, Scott Gamble.

“Change is challenging,” said King. “Especially when you are dealing with two banks that are close together. That makes it more complex.”

Read more about BB&T’s plans in the Philadelphia Business Journal by clicking here.

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