The sky is the limit for West Chester’s Dave Magrogan Group, as it successfully launched its seventh Harvest Seasonal Grill & Wine Bar earlier this month, writes Kenneth Hilario for the Philadelphia Business Journal.
While this location – in Delray Beach, Fla. – is the first outside of the Philadelphia area, owner Dave Magrogan plans to use the momentum for further expansion.
The next new location is set to open in February in Newtown, Bucks County, with plans already under way for restaurants in Lancaster and Princeton, N.J.
According to Magrogan, the goal is to double the number of Harvest restaurants in Bucks County by 2018.
Already, Harvest restaurants can be found across the state in University City, Radnor, Glen Mills, North Wales, and Harrisburg, and in New Jersey in the Moorestown Mall.
Magrogan has been primarily focusing on the Harvest theme over the last year, as the concept is his best brand.
“It was a challenge at first to expand outside of the Philadelphia area,” said Magrogan. “We’re looking forward to growing this brand in the South, the Mid-Atlantic, and New England over the next couple of years.”